New year

New Year: 5 Tips to Ring in Your Startup’s Year Right

The beginning of the new year is a great opportunity to revamp your startup. It’s a time to look back at the previous year and reflect upon what you could have done better, and how you can fix any issues in the future. It’s also a time to think about your goals for the next 12 months and how you’re going to accomplish them.

If you want to improve in 2017, but don’t know where to start, follow these five steps. They just may help you take your business to the next level and beyond.

  1. Update your mission statement

As a startup owner, you make mistakes, overcome obstacles and learn as you go. You survived all the trials and tribulations of 2016, however you may be going down a different path than you initially started on.

The beginning of the new year is when you should take a thorough look at your business and rework your mission statement to communicate what you hope to accomplish now and in the future.

According to Larry Kim, CTO and founder of WordStream, your mission statement should show your startup’s value and inspire customers. Instead of talking about your company, you need to hone in on what the customer will get out of a relationship with you. It should demonstrate both your long-term and short-term goals.

Kim pointed to SpaceX’s mission statement as an ideal example: “SpaceX was founded under the belief that a future where humanity is out exploring the stars is fundamentally more exciting than one where we are not. Today, SpaceX is actively developing the technologies to make this possible, with the ultimate goal of enabling human life on Mars.”

  1. Amp up your content marketing efforts

According to statistics from Forbes and the Content Marketing Institute, 76 percent of business-to-consumer (B2C) marketers said they are using content marketing. In 2015, 37 percent of B2C marketers reported that they had a documented content marketing strategy, which was an increase of 27 percent from 2014.

This space will continue to grow, which means it may be harder to get ranked high in Google or capture your audience’s attention. By making your content better, you will stand out from your competitors.

You should focus on both visual and text-based content marketing. You’ll rank higher on Google if your content is completely original; if you copy content, you may get penalized for it. Make your content relevant for your audience, and focus on providing value rather than selling products. If you consistently release high-quality content, your audience will notice and eventually want to purchase from you.

  1. Be mobile-minded 

Whether you’re a B2C or B2B startup, your web presence must be mobile-friendly. Your customers will expect a smooth mobile experience on your website, emails, e-commerce store and social media pages.

According to statistics from IMPACT Branding & Design and Wolfgang Jaegal, 83 percent of mobile users report that a seamless experience on all their mobile devices is very important. Additionally, 57 percent of people won’t recommend a company that has a poorly designed mobile website, according to CMS Report.

Every piece of content you publish and platform you use should be easily viewable on any mobile device. If it isn’t, you’re going to risk losing customers in the new year.

  1. Look at your current insurance policy 

When you first jump into owning a business, you may overlook important priorities like protecting yourself from calamity. Even if you run a low-risk business, you need to invest in insurance policies that will cover you in case anything happens.

According to Paul Martin, VP of Agency Sales at Trusted Choice, although entrepreneurs are natural risk takers, they shouldn’t take the chance that comes along with being uninsured. “A good commercial agent can help a startup business without spending too much money,” he said.

Martin recommends general liability insurance for a business, which will cover you if a person claims he or she got hurt on your property. You’ll also need workers’ compensation, which will protect you if an employee gets injured on the job. Business income insurance could come in handy, too. If a disaster occurs and you experience loss, this insurance will pay your income as well as expenses you may have, like paying your employees.

  1. Hire help for administrative work

At the beginning of establishing your startup, you were a one- or two-person operation. Then, as you grew, you found that you needed time to achieve the bigger goals instead of just completing the day-to-day administrative work.

You’ve realized that you can’t dedicate all your energy to emails, accounting, keeping inventory and other time-consuming responsibilities. You have to lead.

In the new year, you may consider hiring a part-time or full-time administrative assistant who can take care of all those tasks for you. If you’re not at that point yet, there are sites like and where you can find a virtual assistant to help you out on an as-needed basis. Before you employ a worker from any of these sites, make sure he or she has good reviews.

This is the new year and it’s your year to shine. By starting off 2017 with a bang, you’ll give your startup the best chance for success.

Previous Article
Social finance loans

Social Finance and Retirement Account Loans

Next Article
Tax dates

5 Important January Tax Dates Small Businesses Need to Know About

Related Posts
importance of SEO
Read More

The Importance Of SEO In Digital Marketing

Here's a redundant, yet powerful fact: Your customers search online before making any purchase decisions. Whether it's a question, a product comparison, reviews about something specific or to test the market to see what all is available, customers turn to search engines for information and product awareness. Therefore, as a digital marketer or an entrepreneur,...
the rigbt software
Read More

The Right Software is Essential for Your Evolving Business

You started a business with a great idea, but when it comes to scaling it up with speedy and effective execution, you need something more than the average spreadsheet and software that only meet your business’s primitive needs. Often, business owners make the mistake of sticking to outdated software which hinders growth and profitability. Business...
employee experience
Read More

Employee Experience: Culture, Involvement and Career Development

Businesses focusing on customer experience is a given. After all, no business will thrive, or even succeed, without the support of the market it seeks to capture. But ensuring customers remain happy with your products and services is not the be-all and end-all of effective business management. Or at least it should not be. An...
responsible artificial intelligence
Read More

How to Build a Better Startup with Responsible Artificial Intelligence

Startups are quick to announce that they use artificial intelligence (AI) technology to provide better results for their clients, streamline workflows, create products more efficiently, and offer software solutions far beyond those of their competitors. But while AI can provide tangible benefits to help you automate and grow your startup, you need to use it...