The Sloan Brothers

Jeff and Rich Sloan are company creators, lifelong entrepreneurs and brothers who have helped millions of entrepreneurs pursue success. As co-founders of StartupNation, the duo co-hosts the StartupNation Radio show, and authored the acclaimed how-to book, “StartupNation: Open for Business.”

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In Step 3 of "10 Steps to Open for Business," answering the “Defining Dozen” questions is vital to writing a good business plan. The Sloan brothers describe them in detail in StartupNation: Open for Business, their book. Here is the eleventh of those questions, in a special book excerpt:

How will you measure success? For so many people, money made is the big measurement of success. But while financial achievements will be fundamental to your business’s viability, there’s more to gain from running a business than just making money. It’s important to define what success means to you, as we discussed in Chapter Three. We measure success through the StartupNation Manifesto, which keeps us grounded in our ideas of work as freedom, work as family, and work as fulfillment. What will yours be? As part of the business-planning process, consider how you’ll define success.

Excerpted from StartupNation: Open for Business Copyright© 2005 by Jeff Sloan and Rich Sloan. Excerpted by permission of Doubleday, a division of Random House, Inc. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.

Learn more about the Sloan brothers’ secrets to business success – buy the book StartupNation: Open for Business now.