For small businesses, grassroots marketing is a foundational strategy to reach a core customer base on a limited budget. GoDaddy.com can market using Super Bowl commercials but startup entrepreneurs need to get extraordinarily creative to make every marketing dollar count.
The Sloan brothers call out 3 ideas to get started with a grassroots marketing campaign in this article. I’ve seen many small businesses use a party holiday atmosphere like St. Patrick’s day to leverage marketing in a grassroots manner. And this year St. Patrick’s day falls on a Friday AND during day 2 of the NCAA basketball tournament. Talk about an excuse for a party!
Let’s brainstorm on ways to use grassroots marketing for a small business. What ideas do you have or what have you seen done that especially caught your eye?
So, pour yourself a Guinness and …
Let’s spend the day in a creative grassroots marketing mode!