St. Patrick’s Day grassroots marketing examples

17 Mar 2006

Joel Welsh

Joel Welsh, Chief Community Officer, is also the CEO of a new startup company ... Showcase U. Joel shares behind the scenes key decisions being made in the "Birth of a Startup" and knocks it out of the park to provide his own entrepreneurial wisdom.

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For small businesses, grassroots marketing is a foundational strategy to reach a core customer base on a limited budget. GoDaddy.com can market using Super Bowl commercials but startup entrepreneurs need to get extraordinarily creative to make every marketing dollar count.

The Sloan brothers call out 3 ideas to get started with a grassroots marketing campaign in this article. I’ve seen many small businesses use a party holiday atmosphere like St. Patrick’s day to leverage marketing in a grassroots manner. And this year St. Patrick’s day falls on a Friday AND during day 2 of the NCAA basketball tournament. Talk about an excuse for a party!

Let’s brainstorm on ways to use grassroots marketing for a small business. What ideas do you have or what have you seen done that especially caught your eye?

So, pour yourself a Guinness and …

Let’s spend the day in a creative grassroots marketing mode!

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