Branding your Business

19 Apr 2014


StartupNation inspires, educates and consistently attracts entrepreneurs and small business owners from Main Street America who want to be their own bosses and live the American Dream.

This show focuses on branding. Creating an image of your company is critical for others to know who you are and how to approach doing business with you. If you are opening a funeral home, you might want to convey a serious tone or, if you are opening a surf shop, a more carefree, fun persona. Jeff and Dan talk to experts who have worked on creating exceptional, lasting brands that leave an impression.

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