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considerations from our experts

37 posts
remote employees
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How to Monitor Your Remote Employees and Successfully Stay Compliant in 2021

One of the challenges employers are facing as employees continue to work remotely or begin to transition back to the office is the shift in managing employee progress and efficiencies. While working remotely is here to stay, the question now is, "How can employers monitor the behavior of their remote employees?" Schedule a Consultation with...
hybrid workplace
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How to Seamlessly Shift from Working Remotely to a Hybrid Workplace

As we transition back to pre-pandemic life, many companies will be deciding whether to return to a physical office full-time or adopt a more hybrid approach, splitting time between in-office and working remotely. And why not? There are many benefits to adopting a hybrid workplace model for both employer and employee. Schedule a Consultation with...
web design elements
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6 Essential Web Design Elements to Boost Your Website’s Conversions

As a business owner, the primary goal of your website is to convert visitors — whether the conversion is an email subscription, a lead for email newsletter subscription or a purchase. After all, what’s the point of driving traffic to your website if users don’t really engage with your content and convert? Yet so many...
programmatic advertising
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5 Ways Programmatic Advertising Can Benefit Your Brand in 2021

Programmatic advertising is the automated buying and selling of digital ads in real time. It can be used to access virtually any channel, such as desktop platforms, mobile platforms, connected TVs and more. The goal of programmatic advertising is to increase efficiency and transparency both to the advertiser and the ad publisher through real-time auctions...
employee appreciation
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4 Ways to Boost Employee Appreciation and Create a Stronger Company Culture

At 87% of recognition programs, years of service is the most common form of employee recognition. However, employee appreciation can be delivered in various ways. While years of service is not a bad way to recognize and demonstrate employee appreciation, 58% of employees believe receiving recognition from leaders would improve their engagement. Additionally, companies experience 31% lower...
WJR Business Beat
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WJR Business Beat with Jeff Sloan: Small Business Insurance is Mission Critical (Episode 266)

On today's Business Beat, Jeff chats with Michael Spath, client executive and small business advisor at Kapnick Insurance Group and StartupNation's insurance expert, on the importance of small business insurance for entrepreneurs. Tune in to the Business Beat, below, to learn what types of small business insurance you should consider to best protect your company:...
StartupNation Radio
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Ask the Experts: Meet Our 3 New Subject Matter Experts on StartupNation Radio

On this week's episode of StartupNation Radio, Jeff talks to StartupNation's new subject matter experts: Shay Berman of Digital Resource, Greg Packer of AccessPoint and Michael Spath of Kapnick Insurance Group. Tune in to the full StartupNation Radio show with Berman, Packer and Spath to learn more about our experts and their specialties: First up...
SEO
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How SEO Can Help You Future-Proof Your Startup

If the pandemic taught us anything, it’s that entrepreneurs must be prepared to pivot. Success is never guaranteed, but there are steps you can take to increase your chances of longevity as an entrepreneur. In order to future-proof your business and remain relevant to your target audience, you must stay in tune with changing consumer...
Multigenerational Workforces
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How Understanding Multigenerational Workforces Can Make You a Better Leader

Today’s workforce spans five generations: traditionalists, baby boomers and Generations X, Y and Z. Each generation comprises distinctive communication styles, motivations and approaches to work. By understanding each generation’s unique needs and how to support those needs, employers can better adapt to current and emerging generations. Plus, catering to the needs of multigenerational workforces will...
Randall Buchman
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‘Everything Borrowed’ Podcast Ep. 18: A Conversation with Randall Buchman

On this new episode of "Everything Borrowed," Andrew welcomes Randall Buchman. Founder and CEO of Emerald Growth Partners, Buchman joins the Everything Borrowed roster in episode 18! Emerald Growth Partners is responsible for the cannabis company, Pleasantrees. Buchman is committed to creating a premium cannabis brand that is focusing on erasing the negative stigma surrounding...
burton heiss buddy's pizza
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‘Everything Borrowed’ Podcast Ep. 17: A Conversation with Burton Heiss

Welcome to an all-new episode of "Everything Borrowed," a podcast hosted by Andrew Blake! On this episode, Andrew welcomes Burton Heiss, CEO of Buddy's Pizza. Burton joined Buddy’s Pizza as CEO in July 2019, with over 20 years of experience in the restaurant industry. During the show, Blake and Burton talk about how he is...
Key Moves
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StartupNation’s ‘Key Moves’ Podcast: John Ezzo (Episode 3)

Welcome to another episode of StartupNation’s “Key Moves” podcast, hosted by Jeff Sloan! In this podcast, Jeff goes beyond the mere backstory of business success and dives into the key moves made by the leaders and founders of successful companies that put them on the trajectory toward significant success. StartupNation exclusive discounts and savings on Dell products...
Mark Hackel
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‘Everything Borrowed’ Podcast Ep. 16: A Conversation with Mark Hackel

On this episode of "Everything Borrowed," Mark Hackel, County Executive for Macomb County, joins Andrew to talk about a few of the topics we are currently facing on the home front. Mark explains his thoughts and feelings on his job as a politician, the current issues surrounding COVID-19 and his belief to focus on the...
Darren McCarty
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‘Everything Borrowed’ Podcast Ep. 15: A Conversation with Darren McCarty

Four-time Stanley Cup champion, former Red Wings enforcer, host of "Grind Time with Darren McCarty" podcast and a true Detroit gem, Darren McCarty joins Andrew for episode 15 of "Everything Borrowed." Darren is an advocate for the legalization of cannabis, which is on a list of things that helped his recovery from alcoholism, along with...
Key Moves
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StartupNation’s ‘Key Moves’ Podcast: Jayson Waller (Episode 2)

Welcome to another episode of StartupNation’s "Key Moves" podcast, hosted by Jeff Sloan! StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here In this podcast, Jeff goes beyond the mere backstory of business success and dives into the key moves made by the leaders and founders of successful companies that put them on...
jason hundey
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‘Everything Borrowed’ Podcast Ep. 14: A Conversation with Jason Hundey

Friend, writer, teacher, podcaster and history buff are just a few words to describe today's guest. On this episode of "Everything Borrowed," Jason Hundey joins host Andrew Blake to discuss the evolution and history of rock and music as a whole. Hundey has taught a university-designed Music History course for 10 years, been one of...