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considerations from our experts
37 posts
How to Monitor Your Remote Employees and Successfully Stay Compliant in 2021
One of the challenges employers are facing as employees continue to work remotely or begin to transition back to the office is the shift in managing employee progress and efficiencies. While working remotely is here to stay, the question now is, "How can employers monitor the behavior of their remote employees?" Schedule a Consultation with...
There’s No One Way to Pick an Insurance Broker (But Here’s a Cheat Sheet)
To start or run a small business, an entrepreneur has an incredible number of tasks to check off, the biggest being getting paid customers through the door or clients to sign on. With such an intense focus on creating a product that consumers need and marketing to create awareness that such a product exists, business...
How to Seamlessly Shift from Working Remotely to a Hybrid Workplace
As we transition back to pre-pandemic life, many companies will be deciding whether to return to a physical office full-time or adopt a more hybrid approach, splitting time between in-office and working remotely. And why not? There are many benefits to adopting a hybrid workplace model for both employer and employee. Schedule a Consultation with...
6 Essential Web Design Elements to Boost Your Website’s Conversions
As a business owner, the primary goal of your website is to convert visitors — whether the conversion is an email subscription, a lead for email newsletter subscription or a purchase. After all, what’s the point of driving traffic to your website if users don’t really engage with your content and convert? Yet so many...
5 Ways Programmatic Advertising Can Benefit Your Brand in 2021
Programmatic advertising is the automated buying and selling of digital ads in real time. It can be used to access virtually any channel, such as desktop platforms, mobile platforms, connected TVs and more. The goal of programmatic advertising is to increase efficiency and transparency both to the advertiser and the ad publisher through real-time auctions...
4 Ways to Boost Employee Appreciation and Create a Stronger Company Culture
At 87% of recognition programs, years of service is the most common form of employee recognition. However, employee appreciation can be delivered in various ways. While years of service is not a bad way to recognize and demonstrate employee appreciation, 58% of employees believe receiving recognition from leaders would improve their engagement. Additionally, companies experience 31% lower...
WJR Business Beat with Jeff Sloan: The Importance of Compliance in Business Today (Episode 267)
On today's Business Beat, Jeff talks to Greg Packer, CEO of HR outsourcing firm AccessPoint and StartupNation's human resources expert, about how crucial compliance in business is. Tune in to the Business Beat, below, to learn more about compliance in business and how the pros can help: Schedule a Consultation with AccessPoint Tune in to...
WJR Business Beat with Jeff Sloan: Small Business Insurance is Mission Critical (Episode 266)
On today's Business Beat, Jeff chats with Michael Spath, client executive and small business advisor at Kapnick Insurance Group and StartupNation's insurance expert, on the importance of small business insurance for entrepreneurs. Tune in to the Business Beat, below, to learn what types of small business insurance you should consider to best protect your company:...
WJR Business Beat with Jeff Sloan: Small Business Marketing 101 Requires SEO (Episode 265)
On today's Business Beat, Jeff talks to Shay Berman, founder and president of marketing company Digital Resource and StartupNation's digital marketing expert, about why SEO is the key to creating awareness for your business. Tune in to the Business Beat, below, to learn more tips about SEO and how to put it to work for...
Ask the Experts: Meet Our 3 New Subject Matter Experts on StartupNation Radio
On this week's episode of StartupNation Radio, Jeff talks to StartupNation's new subject matter experts: Shay Berman of Digital Resource, Greg Packer of AccessPoint and Michael Spath of Kapnick Insurance Group. Tune in to the full StartupNation Radio show with Berman, Packer and Spath to learn more about our experts and their specialties: First up...
How SEO Can Help You Future-Proof Your Startup
If the pandemic taught us anything, it’s that entrepreneurs must be prepared to pivot. Success is never guaranteed, but there are steps you can take to increase your chances of longevity as an entrepreneur. In order to future-proof your business and remain relevant to your target audience, you must stay in tune with changing consumer...
How Understanding Multigenerational Workforces Can Make You a Better Leader
Today’s workforce spans five generations: traditionalists, baby boomers and Generations X, Y and Z. Each generation comprises distinctive communication styles, motivations and approaches to work. By understanding each generation’s unique needs and how to support those needs, employers can better adapt to current and emerging generations. Plus, catering to the needs of multigenerational workforces will...
‘Everything Borrowed’ Podcast Ep. 19: A Conversation with Major General Darren L. Werner
Major General Darren L. Werner has not only achieved the rank of General in the U.S Army Tank-automotive and Armaments Command (TACOM), been awarded Legion of Merit, Bronze Star and Army Commendation Metal, to name a few, but he has also succeeded at managing thousands of people worldwide and a $30 billion dollar annual budget;...
‘Everything Borrowed’ Podcast Ep. 18: A Conversation with Randall Buchman
On this new episode of "Everything Borrowed," Andrew welcomes Randall Buchman. Founder and CEO of Emerald Growth Partners, Buchman joins the Everything Borrowed roster in episode 18! Emerald Growth Partners is responsible for the cannabis company, Pleasantrees. Buchman is committed to creating a premium cannabis brand that is focusing on erasing the negative stigma surrounding...
‘Everything Borrowed’ Podcast Ep. 17: A Conversation with Burton Heiss
Welcome to an all-new episode of "Everything Borrowed," a podcast hosted by Andrew Blake! On this episode, Andrew welcomes Burton Heiss, CEO of Buddy's Pizza. Burton joined Buddy’s Pizza as CEO in July 2019, with over 20 years of experience in the restaurant industry. During the show, Blake and Burton talk about how he is...
StartupNation’s ‘Key Moves’ Podcast: John Ezzo (Episode 3)
Welcome to another episode of StartupNation’s “Key Moves” podcast, hosted by Jeff Sloan! In this podcast, Jeff goes beyond the mere backstory of business success and dives into the key moves made by the leaders and founders of successful companies that put them on the trajectory toward significant success. StartupNation exclusive discounts and savings on Dell products...
‘Everything Borrowed’ Podcast Ep. 16: A Conversation with Mark Hackel
On this episode of "Everything Borrowed," Mark Hackel, County Executive for Macomb County, joins Andrew to talk about a few of the topics we are currently facing on the home front. Mark explains his thoughts and feelings on his job as a politician, the current issues surrounding COVID-19 and his belief to focus on the...
‘Everything Borrowed’ Podcast Ep. 15: A Conversation with Darren McCarty
Four-time Stanley Cup champion, former Red Wings enforcer, host of "Grind Time with Darren McCarty" podcast and a true Detroit gem, Darren McCarty joins Andrew for episode 15 of "Everything Borrowed." Darren is an advocate for the legalization of cannabis, which is on a list of things that helped his recovery from alcoholism, along with...
StartupNation’s ‘Key Moves’ Podcast: Jayson Waller (Episode 2)
Welcome to another episode of StartupNation’s "Key Moves" podcast, hosted by Jeff Sloan! StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here In this podcast, Jeff goes beyond the mere backstory of business success and dives into the key moves made by the leaders and founders of successful companies that put them on...
‘Everything Borrowed’ Podcast Ep. 14: A Conversation with Jason Hundey
Friend, writer, teacher, podcaster and history buff are just a few words to describe today's guest. On this episode of "Everything Borrowed," Jason Hundey joins host Andrew Blake to discuss the evolution and history of rock and music as a whole. Hundey has taught a university-designed Music History course for 10 years, been one of...