Browsing Tag

culture

8 posts
lifestyle brand
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How to Create a Successful Lifestyle Brand

You’ve developed a great line of products or services. Now what? There are plenty of sales-focused businesses out there where this is the end of the story: have stuff, sell stuff, make money. Some entrepreneurs,...
Culture
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5 Characteristics of High Performance Culture

It’s no secret that motivation is important when it comes to doing good work. “Company culture” has become a popular term among corporate leaders; more and more companies are focusing on creating a culture that...
Improve Your Marketing
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Improve Your Marketing with Culture Clues

The Peter Mayer advertising agency in New Orleans specializes in work for brands that have a strong cultural resonance, often Louisiana-based companies that are closely associated with the local community but that are national in...
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Culture Clashes During Mergers & Acquisitions

Mergers and Acquisitions have now been cited by Goldman Sachs as the primary global growth strategy for large-cap companies. The last twelve months have seen the return of the strategic inquirer, with blue chip companies...
lean startup
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How to Create a Customer Centric Culture

• Customer centric companies are more successful than those focused on products or profits. • Creating a customer centric culture requires the commitment of everyone involved: from management and through all departments. • Creating a...