How Brands Leverage Cultural Literacy to Drive the Conversation and Thrive
This is an edited extract from Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy by Anastasia Kārkliņa…
Browsing Tag
culture
8 posts
Learn How to Start and Build a Successful Lifestyle Brand
You’ve developed a great line of products or services. Now what? There are plenty of sales-focused businesses out…
A Healthy Work Culture = Happy Employees, Happy Customers
Roughly 25 years ago, I teamed up with Dr. Larry Patterson to found Eye Centers of Tennessee (ECOTN).…
Global Collaboration: Key Advice From Entrepreneurs Building Their Startups Abroad
While many countries are making it more difficult for foreign workers to set up startups abroad, there are…
Improve Your Marketing with Culture Clues
The Peter Mayer advertising agency in New Orleans specializes in work for brands that have a strong cultural…
How does product packaging influence consumer behavior?
With 60-70% of buying decisions made in the store product packaging is key when it comes to marketing your product.
Culture Clashes During Mergers & Acquisitions
Mergers and Acquisitions have now been cited by Goldman Sachs as the primary global growth strategy for large-cap…
How to Create a Customer Centric Culture
• Customer centric companies are more successful than those focused on products or profits. • Creating a customer…