Browsing Tag
culture
8 posts
A Healthy Work Culture = Happy Employees, Happy Customers
Roughly 25 years ago, I teamed up with Dr. Larry Patterson to found Eye Centers of Tennessee (ECOTN). When we launched the business, you could count the number of people who believed in our venture...
How to Create a Successful Lifestyle Brand
You’ve developed a great line of products or services. Now what? There are plenty of sales-focused businesses out there where this is the end of the story: have stuff, sell stuff, make money. Some entrepreneurs,...
Global Collaboration: Key Advice From Entrepreneurs Building Their Startups Abroad
While many countries are making it more difficult for foreign workers to set up startups abroad, there are others around the world that are proactively doing the opposite. For example, Chile successfully put itself on...
5 Characteristics of High Performance Culture
It’s no secret that motivation is important when it comes to doing good work. “Company culture” has become a popular term among corporate leaders; more and more companies are focusing on creating a culture that...
Improve Your Marketing with Culture Clues
The Peter Mayer advertising agency in New Orleans specializes in work for brands that have a strong cultural resonance, often Louisiana-based companies that are closely associated with the local community but that are national in...
How does product packaging influence consumer behavior?
Good or bad - product packaging can influence consumer behavior! Product packaging is considered as the ultimate opportunity for marketers to communicate the brand’s message visually, positioning the same as a better choice than any...
Culture Clashes During Mergers & Acquisitions
Mergers and Acquisitions have now been cited by Goldman Sachs as the primary global growth strategy for large-cap companies. The last twelve months have seen the return of the strategic inquirer, with blue chip companies...
How to Create a Customer Centric Culture
• Customer centric companies are more successful than those focused on products or profits. • Creating a customer centric culture requires the commitment of everyone involved: from management and through all departments. • Creating a...