Browsing Tag
culture
7 posts
How to Create a Successful Lifestyle Brand
You’ve developed a great line of products or services. Now what? There are plenty of sales-focused businesses out there where this is the end of the story: have stuff, sell stuff, make money. Some entrepreneurs, however, crave something deeper. They are setting out to make a real impact on their customers, and even on the...
Global Collaboration: Key Advice From Entrepreneurs Building Their Startups Abroad
While many countries are making it more difficult for foreign workers to set up startups abroad, there are others around the world that are proactively doing the opposite. For example, Chile successfully put itself on the map as an international startup hub thanks to the government-backed accelerator program, Start-Up Chile. But there’s also been a...
5 Characteristics of High Performance Culture
It’s no secret that motivation is important when it comes to doing good work. “Company culture” has become a popular term among corporate leaders; more and more companies are focusing on creating a culture that fosters motivation in their workforce. This is more than a simple fad: according to the Harvard Business Review (HBR), “Why we...
Improve Your Marketing with Culture Clues
The Peter Mayer advertising agency in New Orleans specializes in work for brands that have a strong cultural resonance, often Louisiana-based companies that are closely associated with the local community but that are national in scope. Brands like Luzianne, Zatarian’s, Sazerac and Community Coffee have to connect to the culture at large in order to...
How does product packaging influence consumer behavior?
Good or bad - product packaging can influence consumer behavior! Product packaging is considered as the ultimate opportunity for marketers to communicate the brand’s message visually, positioning the same as a better choice than any of its competitor. In the modern world, consumers are being presented with ever increasing number of alternatives. As such, the...
Culture Clashes During Mergers & Acquisitions
Mergers and Acquisitions have now been cited by Goldman Sachs as the primary global growth strategy for large-cap companies. The last twelve months have seen the return of the strategic inquirer, with blue chip companies driving deal frequency and volumes not seen since 2007 and 2008. Yet, almost religiously, study after study shows that mergers...
How to Create a Customer Centric Culture
• Customer centric companies are more successful than those focused on products or profits. • Creating a customer centric culture requires the commitment of everyone involved: from management and through all departments. • Creating a customer centric culture must be coupled with cultivating that culture. Wouldn’t it be great if your startup could become the...