Browsing Tag
gen x
6 posts
3 Reasons Why it’s a Great Time to Be an Entrepreneur
There’s one constant for small business owners and entrepreneurs: the continuing need to adapt in the face of changing technological and societal landscapes. This need to evolve and move quickly can be challenging, but positively, we’ve found that entrepreneurs are optimistic about these new opportunities and confident in their ability to grow their businesses. It’s...
8 Best Practices for Marketing to Millennials
Have you ever wondered why marketers are so obsessed with millennials? It turns out that there are a few reasons: For one thing, there are a lot of millennials. According to this study, there are more millennials than baby boomers and three times as many as there are Gen Xers By 2020, the spending power of millennials...
How to Target Your Email Marketing to Generations X and Y
Generational marketing has gained a lot of recognition over the past few years. There are numerous studies that help us better understand our audience by focusing on the traits of each generation. Let’s take a look at Generation X and Generation Y: how can startups craft email marketing campaigns that will resonate with them? By...
Culture Predictions: How to Build an Award-Winning Startup Culture
While every organization works hard toward meeting its business objectives, this year we will see workplaces taking a greater interest in promoting work-life integration along with emphasizing employees’ pursuit of goals outside of the office. Rather than putting stress on employees and rewarding those who put work before everything else, employers will look to adopt...
LinkedIn ProFinder Shares Advice for Navigating the Gig Economy
Whether you're a small business looking to hire help, or an entrepreneur seeking freelance work, there are plenty of resources to choose from. Sites like Fiverr are great for outsourcing on a budget, while a tool like LinkedIn ProFinder provides a marketplace for entrepreneurs in the gig economy. In fact, according to LinkedIn, the gig economy...
What Gen X and Baby Boomers Can Learn From Millennials
Millennials can often get a bad rap in the workplace. But let’s take a reality check: millennials are the best educated, most digitally savvy and fearless generation ever in the business world. They charge head first into markets, often loathe the shackles of a steady paycheck and assume there’s a technological solution to solve any problem. Therefore, millennials will...