gen x Archives

3 Reasons Why it’s a Great Time to Be an Entrepreneur

There’s one constant for small business owners and entrepreneurs: the continuing need to adapt in the face of changing technological and societal landscapes. This need to evolve and move quickly can be challenging, but positively,...

byMelissa Schneider

August 21, 2019

8 Best Practices for Marketing to Millennials

Have you ever wondered why marketers are so obsessed with millennials? It turns out that there are a few reasons: For one thing, there are a lot of millennials. According to this study, there are...

byCarole Alalouf

October 15, 2018

How to Target Your Email Marketing to Generations X and Y

Generational marketing has gained a lot of recognition over the past few years. There are numerous studies that help us better understand our audience by focusing on the traits of each generation. Let’s take a...

byLiviu Tanase

June 15, 2018

Culture Predictions: How to Build an Award-Winning Startup Culture

While every organization works hard toward meeting its business objectives, this year we will see workplaces taking a greater interest in promoting work-life integration along with emphasizing employees’ pursuit of goals outside of the office....

byRobert Glazer

February 16, 2018

LinkedIn ProFinder Shares Advice for Navigating the Gig Economy

Whether you're a small business looking to hire help, or an entrepreneur seeking freelance work, there are plenty of resources to choose from. Sites like Fiverr are great for outsourcing on a budget, while a tool...

byCara O'Bleness

October 2, 2017

What Gen X and Baby Boomers Can Learn From Millennials

Millennials can often get a bad rap in the workplace. But let’s take a reality check: millennials are the best educated, most digitally savvy and fearless generation ever in the business world. They charge head first into...

byMarshal Kushniruk

October 2, 2017