Browsing Tag
guerilla marketing
6 posts
How to Establish a Marketing Presence as a Lean Startup
When you first start your business, it’s expected that money will be tight — and most of it is probably going toward your startup's basic needs. When cash flow is limited, choosing what to prioritize can be intimidating, and the idea of marketing your business may seem out of reach. But believe it or not,...
Marketing in the Trenches on a Budget
In today’s tech-driven world, there are many options for marketing. However, that does not mean that other, less “techy” methods of getting your company’s message out to the world should be scoffed at. Unfortunately, in this tech-filled world, people are busier and more distracted than ever, so actually getting through to a person can be...
Twaikus can hurt your personal brand.
You heard it here: Twitter is the best example of white noise out there. It is, in essence speaking in haiku--and how much information does one get in a haiku? Not much. Twitter was one of many social apps out there until it hit politics. Careful now, and understand the impact of that statement. Politics...
Innovative Business Idea: Looking for one?
In this economy, people are selling everything. Ebay, Etsy and other such retail hubs are increasingly popular. But let’s step outside the overstuffed box of old sports cards, second hand coach bags, and retro 70s clothing we are trying to get rid of and think of what else we can make money on. In this...
Customer Love: No Love Like Free Love
FREE LOVE, or the art of giving away your stuff to consumers, is an enduring trend. Now, more than ever, FREE = GOODNESS. From airline tickets to Wikipedia, and from laundry detergent to music downloads there is an all-out war for consumers' ever-scarcer attention and resulting new business models and marketing techniques. There are also benefits...
Top 5 Reasons Why You Should Be On Twitter
Without a doubt, one of the hottest things in social media networking these days is Twitter. The social media and micro-blogging platform was listed as the fastest growing social media application by Neilson’s Media Service in October 2008 as its popularity grew by 343% last year. The site also received tremendous press last year with...