Browsing Tag
help a reporter out
7 posts
5 Free Ways to Market Your Business for Small Business Saturday
The small business’ answer to Black Friday, Small Business Saturday, is a nationwide event that highlights all of the awesome things that small businesses, small business owners and entrepreneurs offer consumers. Small business owners help neighbors support neighbors, but they also offer an alternative to the big box stores, which can’t always provide the same...
Peter Shankman: A Faster Than Normal Entrepreneur
No moss grows under serial entrepreneur, Peter Shankman. The founder of Help a Reporter Out sold his company to Vocus within two years of its inception. He travels the world delivering keynotes and consulting on topics such as customer service, social media and ADHD. He penned a book about succeeding with ADHD called, “Faster Than Normal:...
How to Get Your Startup Media Attention With Public Relations
A number of entrepreneurs have come to solely rely on social media as a means of gaining media attention. And why not? It’s (mostly) free, and many entrepreneurs have the experience to grow a following on various platforms. However, it’s important to not neglect other forms of public relations. With the right strategy in play,...
Using HARO for Free Public Relations: A Startup Guide
My journey to using HARO effectively started because of an observation. Some of my newer competitors that have come onto the scene have venture backing and that comes with significant PR resources. They saw huge jumps in sales immediately at launch, and there were mentioned on the likes of Hubspot, Buzzfeed and Mashable, purely from...
Using ADHD Productivity Hacks to Work Faster Than Normal [Book Excerpt]
The following excerpt is adapted from "Faster Than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain" by Peter Shankman, published by TarcherPerigee, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © 2017 by Peter Shankman. While I advocate using some kind of assistant, I also know that I...
The Best Ways to Get Affordable Publicity for Your Side Hustle
Your side hustle is doing amazing things, but you haven’t been nominated for any awards, profiled in a major magazine or featured in a TV show segment. What gives? If you take a look back at your media initiatives, you might have already found your answer. Maybe you don’t have a public relations firm or...
Get Press for Your Startup with These 7 Bulletproof Steps
As someone who has used public relations to grow multiple businesses, I often hear stories of entrepreneurs struggling to get press for their startups. I know how frustrating it can be. From the outside, the media world can seem impossibly difficult to crack. The truth is that there is no “secret sauce” to getting press....