Browsing Tag
Lioness Magazine
14 posts
12 Startup Pitfalls to Avoid
Startup pitfalls to avoid So you want to be an entrepreneur, eh? Get ready for the ride of your life. Following our passions gives us a feeling of vivacity that is infectious. We get tunnel vision as we hone in on our dreams. It’s a double-edged sword. On the one hand, we need tunnel vision...
7 Savvy Planning Strategies For Business Owners
"Must Have" Planning Strategies According to the United States Small Business Association and the Internal Revenue Service’s 2011 survey, only about 10 percent of business owners are making more than $100,000 in their business. What is that 10 percent doing that you’re not? Planning. This alliterative phrase sums it up: Prior planning prevents piss poor performance....
The 10 Commandments Of Proposal Writing
Proposal Writing: The Order Of Importance For Your Selling Arguments Why are some proposals a success when others aren’t? Why do some people rise to the top of their sales organization and some don’t? Are some proposals just lucky? Are some selling propositions simply better arguments? Or (the favorite excuse of the less successful proposal...
Raise Capital Online for Your Foodie Dream
Prepping Your Food Business To Raise Capital Online Gil Michel-Garcia has mastered the technique of crowdfunding, raising more than $1 million for his food-based company. Through popular websites such as Kickstarter and Indiegogo, the Internet has provided entrepreneurs with the tools to raise money for new products and projects. Michel-Garcia, 45, urges food and beverage...
5 Quick Strategies To Help Entrepreneurs Shift From Hobbyists To Business Owners
How to Transition from Hobbyist to Business Owner Making money from your hobby is not synonymous with having a business. Unfortunately, far too many people don’t understand that. What’s the difference between a hobbyist and business owner? Mindset. A business owner sets clear goals and creates strategies for reaching them. There’s no time like the...
Success: When To Stop Whining And Go Get What You Really Want
Success Won’t Come If You’re Deathly Afraid Of It: 6 Deep-Seated Fears You Need To Address Recently, I sent out a survey to my community of 50,000+ subscribers – many of whom are deeply longing to launch themselves and their ventures to the highest level, and make a big impact in the world. I asked...
How To Network Your Ass Off Without Feeling Like An Idiot
How To Navigate A Networking Event – The Ins, Outs & What To Dos I’ve been to several networking events recently, and it occurs to me that there are a lot of people out there that just do not know how to network. Networking is the thing to do, it’s something everyone is talking about...
Workplace Fitness – Get in your exercise workout at work
Getting your exercise is good for both you and your business We all have busy, ever-changing schedules. We all know how important exercise is. So why is it so hard to stick to any sort of routine? Inconvenience, frustration, and lack of overall motivation generally contribute to our ever-growing list of reasons not to exercise....
10 Tips To Make Sure Your Financial Budget Will Succeed
Make sure your financial budget is on track for your business' success! You’ve analyzed your past expenses, put them into spreadsheets, loaded Quicken with all of your data and come up with a budget. Now what? The tough part! You actually have to stick to your budget and put your plans into action. This is...
Use customer development to better your product
Using customer development to better your product Anita B. Newton has 20 years of experience helping large marketing organizations such as P&G and Sprint and small companies like Zave Networks, which has since been acquired by Google, grow. She currently runs marketing at startup Mighty Green Solutions, a CPG company that makes eco-friendly products and...
How to Build Your Personal Brand
Your personal brand should reflect YOU! Raggedy-looking guys are considered hip. Similarly-dressed women are considered ill-groomed. What to do?! I think most female tech CEOs can appreciate my frustration: How can male tech CEOs get away with T-shirts and ragged jeans up on stage, but as a female tech CEO, I couldn’t? The guys were...
Want effective marketing? You need a startup mentality.
A startup mentality: NOT a bad thing to have! The way people are consuming content has vastly changed in the last decade. While long-standing companies scurry to find new and innovative ways to deliver their messages, startups are successfully creating new avenues to build buzz and engage their audience. Want to stay relevant? Keep a...
The Ass Backward Way To Find Your Marketing Message (It Doesn’t Work)
Finding your marketing message “Niche” as an “artificial” construct is derailing the REAL work we need to do to get clear for our business, to define our message that will DRIVE us to do what MATTERS. “Niching” without a deeper foundation is just busy work. Worse than the busy work of implementing some marketing...
Sherrie Berry: Revitalizing The Skincare Industry
Changing people's lives by developing skincare products Looking at Sherrie Berry today you’d never know she was the victim of an accidental backyard explosion that burned her face, chest and arm less than a decade ago. The aforementioned experience, combined with her passion for creativity and an experimental cream given to her by an acquaintance...