Browsing Tag

marketing planning

8 posts
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The Downside of Guerrilla Marketing-Four Things You Need to Know

If you have ever seen a group of people suddenly start dancing in the mall, noticed a barrage of bumper stickers covering surfaces downtown, or been attracted to an unusual display in a shop window or on a street corner, you have experienced guerilla marketing.  This strategy, which is touted as a low-cost, high-impact alternative...
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Business Owners: If I Had Known Then What I Know Now

I've made many mistakes in business as a business owner the last 20 years.  There was a time in the beginning when I thought that I had all of the time in the world.  But now I feel like I can't afford the luxury of wasting precious time anymore by making costly mistakes. If you're...
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5 Tips For Writing Your 2012 Marketing Plan

2011 is almost over and planning for the next year can get lost in the business of the of the holiday season. However, the best way to get 2012 off to a great start is to put some thought into your 2012 marketing plan outlining where you want to go and how you plan to...
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Advertising Your Small Business? Here’s What You Need to Know

Have you ever spent a lot of money on a traditional (print, television, radio) advertisement for your business and have it not work?  I have, many times.   And then in frustration I would claim that "Advertising doesn't work." But if it doesn't work, why do companies like Geico, Coca Cola and Macy's spend millions of...
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How to Become a Marketing Superstar

What is the biggest marketing challenge that you have in your business? According to a survey by Marketing Sherpa, 78% of businesses say that their biggest marketing challenge is generating high quality leads. In my work as a contract Marketing Director with small businesses I see this challenge on a daily basis. Interestingly enough many small businesses make the...
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One Little Marketing Strategy That Reaps Big Results

I love writing. No, let me put it another way, I love words. Writing is the one skill that I am grateful for. Yet, I'm the first to admit that I'm not a great writer, but just an okay one. There are people who take the written word to a whole new level, and while I...
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Building Your Marketing Plan: Who’s Your Ideal Client?

Part I in a Series:  Marketing Planning My husband collects baseball caps and at one time had at least 50 in his closet. If I asked to borrow one, he'd look at me, shrug his shoulders and say, "Which one?" But if I asked to borrow a specific baseball cap, such as a red one,...
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Marketing Planning For Your Startup Business

So you're getting ready to start your own business; have you thought about your marketing plan? Your marketing plan doesn't need to be 100 pages of graphs and charts; it can be as simple as a one-page snap shot of all the strategies that you plan to implement to get the word out about your...