The Downside of Guerrilla Marketing-Four Things You Need to Know
25 Feb 2012
If you have ever seen a group of people suddenly start dancing in the mall, noticed a barrage of bumper stickers covering surfaces downtown, or been attracted to an unusual...Read More
If I Would Have Known Then What I Know Now- 29 Business Owners Speak Out
29 Jan 2012
I’ve made many mistakes in business as a business owner the last 20 years. There was a time in the beginning when I thought that I had all of the...Read More
5 Tips For Writing Your 2012 Marketing Plan
11 Dec 2011
2011 is almost over and planning for the next year can get lost in the business of the of the holiday season. However, the best way to get 2012 off...Read More
Advertising Your Small Business? Here’s What You Need to Know
27 Feb 2011
Have you ever spent a lot of money on a traditional (print, television, radio) advertisement for your business and have it not work? I have, many times. And then in...Read More
How to Become a Marketing Superstar
20 Feb 2011
What is the biggest marketing challenge that you have in your business? According to a survey by Marketing Sherpa, 78% of businesses say that their biggest marketing challenge is generating high quality...Read More
One Little Marketing Strategy That Reaps Big Results
14 Feb 2011
I love writing. No, let me put it another way, I love words. Writing is the one skill that I am grateful for. Yet, I’m the first to admit that I’m...Read More
Building Your Marketing Plan: Who’s Your Ideal Client?
23 May 2010
Part I in a Series: Marketing Planning My husband collects baseball caps and at one time had at least 50 in his closet. If I asked to borrow one, he’d...Read More
Marketing Planning For Your Startup Business
08 May 2010
So you’re getting ready to start your own business; have you thought about your marketing plan? Your marketing plan doesn’t need to be 100 pages of graphs and charts; it...Read More
