Browsing Tag
marketing planning
8 posts
The Downside of Guerrilla Marketing-Four Things You Need to Know
If you have ever seen a group of people suddenly start dancing in the mall, noticed a barrage of bumper stickers covering surfaces downtown, or been attracted to an unusual display in a shop window...
Business Owners: If I Had Known Then What I Know Now
I've made many mistakes in business as a business owner the last 20 years. There was a time in the beginning when I thought that I had all of the time in the world. But...
5 Tips For Writing Your 2012 Marketing Plan
2011 is almost over and planning for the next year can get lost in the business of the of the holiday season. However, the best way to get 2012 off to a great start is...
Advertising Your Small Business? Here’s What You Need to Know
Have you ever spent a lot of money on a traditional (print, television, radio) advertisement for your business and have it not work? I have, many times. And then in frustration I would claim that...
How to Become a Marketing Superstar
What is the biggest marketing challenge that you have in your business? According to a survey by Marketing Sherpa, 78% of businesses say that their biggest marketing challenge is generating high quality leads. In my work as...
One Little Marketing Strategy That Reaps Big Results
I love writing. No, let me put it another way, I love words. Writing is the one skill that I am grateful for. Yet, I'm the first to admit that I'm not a great writer, but...
Building Your Marketing Plan: Who’s Your Ideal Client?
Part I in a Series: Marketing Planning My husband collects baseball caps and at one time had at least 50 in his closet. If I asked to borrow one, he'd look at me, shrug his...
Marketing Planning For Your Startup Business
So you're getting ready to start your own business; have you thought about your marketing plan? Your marketing plan doesn't need to be 100 pages of graphs and charts; it can be as simple as...