The way consumers buy goods and services is changing. Have a look at your bank statement over the last several months, and I’ll bet there are more than a few recurring charges for Netflix, Amazon Prime, Spotify or Zoom. Consumers used to buy one-off products or services but are now increasingly subscribing to receive them...
June 29, 2021
LinkedIn co-founder Reid Hoffman once said that starting a company is like jumping off a cliff and assembling the airplane on the way down. Indeed, founders and their teams often have to navigate multiple complex realities, from selecting a business model to learning to prioritize the most effective marketing approaches — all while it feels...
June 25, 2021