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startup PR

7 posts
PR
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PR Tips for Entrepreneurs: Gain Brand Credibility and Coverage

As an entrepreneur, you’re undoubtedly wearing many hats. You’ve found yourself becoming a marketer, business development manager, accountant and perhaps an employer. Amongst all of this, perhaps much further down the "to do" list, is PR. You’d love to hire a public relations agency some day, or perhaps you’d like to do it yourself, if only you...
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The Magic Pill for Publicity Success

Many new entrepreneurs often ask me how they can easily get media members to talk about their products and services. Basically, they want a "magic success pill." And I completely understand. After working diligently to turn your idea into a real business, you just want to get things going and "watch the money roll in."...
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What Summer Super Heroes Teach Us About PR

Summer is finally here, and there are a lot of great movies to see. It got me thinking about how "Indiana Jones," "The Incredible Hulk," "Iron Man," and others have a lot to teach us about PR. For example: 1. Act Fast. Super heroes think and act quickly to get results so the next time reporters contact...
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How to Get on “Oprah”

"Can you get me on Oprah?" That's the first thing I hear from many new entrepreneurs. And it is possible. But before I give you a few tips for pursuing this popular television show, there is one thing you need to consider: "Oprah" caters to a specific audience. Is this the audience you want to...
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Why You Need a PR Plan

Summer is finally here, and it's a great time to review your PR Plan for the busy months ahead. What? You don't have a plan-of-action for your upcoming publicity activities? I hear this from a lot of entrepreneurs. But it is really worth the time and effort. After all, how are you possibly going to...
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Beat Recession Blues-Do Your Own PR-Part 2

On Tuesday, I gave you the first two steps for doing your own PR. It is possible to get some great publicity on your own, but you need to spend time on research and preparation in order to be successful. And if you missed Tuesday’s entry, you’ll find the first two steps to start your...
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Beat Recession Blues-Do Your Own PR

Many entrepreneurs have told me recently that they want to use PR to build their businesses. But they feel frustrated because they can’t afford a publicist. The good news is that you don’t need to hire a publicist to build buzz for your new business. Now, be aware that it is going to take time and...