Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team.

As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.

She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).

Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.

Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."

A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at melanie@startupnation.com and @rembrandtwrites on Twitter.

And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.

Latest posts by Melanie Rembrandt (see all)

Many new entrepreneurs often ask me how they can easily get media members to talk about their products and services. Basically, they want a “magic success pill.” And I completely understand.

After working diligently to turn your idea into a real business, you just want to get things going and “watch the money roll in.” But I’m sorry to say that’s not the case – especially with PR.

The magic pill for PR Success?Take Time to Build Buzz

To build buzz, you need to spend some time and effort on a regular basis improving your interview skills, creating newsworthy story ideas and building valuable media relationships.

And this is true even if you want to outsource your publicity activities. When you hire publicists, they work with you to get interviews and write appropriate content to build buzz.

But when it comes right down to it, you need to be able to share valuable information, offer passionate and interesting interviews, communicate with the press, and be a good sales person.

This way, you will become a valuable source for media members and boost credibility and word-of-mouth in the process.

The Real Magic Pill

So if you want a magic pill to use the “power of the press” to increase sales, start by looking at your business plan and calendar:

·       Schedule time to work on your publicity efforts;

·       Research media venues and pertinent reporters;

·       Create unique and newsworthy story ideas;

·       Practice your interview skills; and

·       Contact media members directly.

Whether you work with a publicist, or do it yourself, only you can convey your personal business story with passion and enthusiasm. It takes extra effort to use publicity to your advantage. But it will get easier over time.

And with your media successes, you’ll save a lot of money while generating third-party credibility you simply cannot purchase via advertising alone.

If you have PR questions, feel free to contact me at melanie@startupnation.com. I’d be happy to help!

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