small business PR Archives

Should Millennial Entrepreneurs Work With Outside PR Firms?

It's important to look at your expectations versus reality when it comes to working with an outside public relations firm. As far as expectations go, millennial entrepreneurs may think working with a PR pro means...

byDeborah Sweeney

April 13, 2018

Tips from Small Business Success-Mike Shevelev

Since many small businesses are having trouble in today’s economic climate, I thought you might like to hear some marketing tips from successful small-business-owner, Mike Shevelev. Mike is the president of Trisys, a software company...

byMelanie Rembrandt

July 25, 2011

8 Tips for Fast and Free Publicity

After optimizing your site for the search engines and pursuing other marketing-efforts, it’s time to use the “power of the press” to boost sales, awareness and credibility cost-effectively. But how do you pitch your...

byMelanie Rembrandt

July 9, 2010

Baby Boomers Compete in Internet Age- Interview with Ron Tannebaum of In The Rooms

Are you a Baby Boomer who thinks you can’t compete against younger folks in the Internet Age? Well, check out my interview with Ron Tannebaum, co-founder of In The Rooms, and you just might...

byMelanie Rembrandt

May 21, 2010

Do You Need a Media Kit and What is it?

Ok. You’ve probably heard that you need a media kit but aren’t sure why or what goes in it. Well, as part of our “7 Steps to Successful Public Relations,” here’s the information you need...

byMelanie Rembrandt

February 12, 2010

Interview with High-End Fashion Designer Shy Figaro

Recently, I received some interesting information from a small business owner who is pursuing his passion, and thought I would share his tips with you. Meet Shy Figaro, a successful, high-end fashion designer and entrepreneur....

byMelanie Rembrandt

September 28, 2009

Voting is over. Now what?

--> Fantastic! We don't have to listen to repetitive campaign advertisements any longer! But the best news for small business owners now is that many media members will start focusing on stories that have nothing to do...

byMelanie Rembrandt

November 6, 2008

The Magic Pill for Publicity Success

Many new entrepreneurs often ask me how they can easily get media members to talk about their products and services. Basically, they want a "magic success pill." And I completely understand. After working diligently to...

byMelanie Rembrandt

July 10, 2008

Beat Recession Blues-Do Your Own PR-Part 2

On Tuesday, I gave you the first two steps for doing your own PR. It is possible to get some great publicity on your own, but you need to spend time on research and preparation...

byMelanie Rembrandt

June 19, 2008

Beat Recession Blues-Do Your Own PR

Many entrepreneurs have told me recently that they want to use PR to build their businesses. But they feel frustrated because they can’t afford a publicist. The good news is that you don’t need to hire...

byMelanie Rembrandt

June 17, 2008