Browsing Tag
small business PR
10 posts
Should Millennial Entrepreneurs Work With Outside PR Firms?
It's important to look at your expectations versus reality when it comes to working with an outside public relations firm. As far as expectations go, millennial entrepreneurs may think working with a PR pro means overnight success for their business: landing their startup a cover story in The New York Times, getting influencers talking about...
Tips from Small Business Success-Mike Shevelev
Since many small businesses are having trouble in today’s economic climate, I thought you might like to hear some marketing tips from successful small-business-owner, Mike Shevelev. Mike is the president of Trisys, a software company that delivers call accounting and call recording solutions to address compliance, call-center performance, security, and remote workforce supervision. Since the...
8 Tips for Fast and Free Publicity
After optimizing your site for the search engines and pursuing other marketing-efforts, it’s time to use the “power of the press” to boost sales, awareness and credibility cost-effectively. But how do you pitch your story to a reporter? Here are eight quick-tips to help you through the media process: 1. Know Your...
Baby Boomers Compete in Internet Age- Interview with Ron Tannebaum of In The Rooms
Are you a Baby Boomer who thinks you can’t compete against younger folks in the Internet Age? Well, check out my interview with Ron Tannebaum, co-founder of In The Rooms, and you just might change your mind. Tell us about In The Rooms. Why did you create this site? In The Rooms...
Do You Need a Media Kit and What is it?
Ok. You’ve probably heard that you need a media kit but aren’t sure why or what goes in it. Well, as part of our “7 Steps to Successful Public Relations,” here’s the information you need to know. What is a Media Kit? A media kit is a package of information that allows reporters to get...
Interview with High-End Fashion Designer Shy Figaro
Recently, I received some interesting information from a small business owner who is pursuing his passion, and thought I would share his tips with you. Meet Shy Figaro, a successful, high-end fashion designer and entrepreneur. Tell us about your business and why you started it. I’m fascinated about beauty and elegance, and believe that fashion...
Voting is over. Now what?
Fantastic! We don't have to listen to repetitive campaign advertisements any longer! But the best news for small business owners now is that many media members will start focusing on stories that have nothing to do with candidates, politics or Washington. Are you ready? If you haven't already done so, start preparing your: - Unique Story for...
The Magic Pill for Publicity Success
Many new entrepreneurs often ask me how they can easily get media members to talk about their products and services. Basically, they want a "magic success pill." And I completely understand. After working diligently to turn your idea into a real business, you just want to get things going and "watch the money roll in."...
Beat Recession Blues-Do Your Own PR-Part 2
On Tuesday, I gave you the first two steps for doing your own PR. It is possible to get some great publicity on your own, but you need to spend time on research and preparation in order to be successful. And if you missed Tuesday’s entry, you’ll find the first two steps to start your...
Beat Recession Blues-Do Your Own PR
Many entrepreneurs have told me recently that they want to use PR to build their businesses. But they feel frustrated because they can’t afford a publicist. The good news is that you don’t need to hire a publicist to build buzz for your new business. Now, be aware that it is going to take time and...