target customer Archives

Branding Yourself: A Guide for Extraordinary Entrepreneurship

The following is excerpted from "From Suck to Success: A Guide for Extraordinary Entrepreneurship" (Tulip Media, February 26, 2021). StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here Branding yourself When...

byTodd Palmer

February 26, 2021

Making Business Connections in the Digital Age: Tips for Networking Offline

More and more, business owners are finding ways to make money online and monetize their audiences. It is undisputed that having an online presence in today’s digital world is a must, and a part of...

byLauren Marsicano

December 20, 2019

5 Reasons Why It’s Imperative to Immerse Yourself Into Your Target Industry

Startup culture loves big pictures and disruptive ideas. Not only is the ability to give a compelling pitch a necessary part of fundraising, but it’s also a boon to leadership. Setting that “North Star” with...

byMax Farrell

March 13, 2019

10 Questions Every New Startup Founder Has (and Should Be Able to Answer)

Launching a startup can send even the most Type A founder into a whirlwind of questions and concerns. Will this idea work? Where to begin? What am I missing? While your questions may be specific...

bySusan Guillory

February 5, 2019

Which Should You Build First for Your New Business: A Mobile App or Mobile Website?

At the start of 2018, there were an estimated 3.7 billion users using a mobile device to access the internet. For any entrepreneur or startup, one of the first dilemmas they’ll face is deciding whether...

byMDG Advertising

August 31, 2018

3 Things Entrepreneurs Must Do to Increase Their Startup’s Chance of Survival

Entrepreneurship is often idealized — you can “be your own boss,” attain “financial freedom” and work a “four hour workweek” — right? Well, yes, those things are possible, especially in the long run. At least...

byTim Chavez

August 9, 2018

How SEO Engages Your Customers Throughout the Conversion Funnel

Many of you are likely familiar with the basic benefit of SEO: Your website’s pages rank higher in search engine results for target keywords. The more people exposed to your site through search results, the...

byGrayson Kemper

August 3, 2018

Her Big Idea: Does Your Idea Solve a Problem?

The following is excerpted from "Her Big Idea: The Next Genheration of Entrepreneurs" by Haley Hoffman Smith via New Degree Press. Published June 2018. Kara Goldin had a Diet Coke addiction. I really don’t blame...

byHaley Hoffman Smith

July 24, 2018

(Should You) Eliminate These 3 Marketing Elements You Don’t Need?

From hairstyles to musical tastes, just about everything changes over time. There are some “classics” that never go out of style, but for the most part, if something is outdated, it’s pretty obvious. When it...

byBruce Hakutizwi

June 3, 2018