Browsing Tag
the art of opportunity
6 posts
StartupNation’s 2nd Annual Year in Review: 2017 Edition
Last year, we promised to bring more video content to the eyes of our readers, and boy, did we deliver! This year, StartupNation produced four exclusive StartupNation Originals video content series (with two more in the works for early 2018). As always, we aimed to provide you with content that interests entrepreneurs, startups and small business...
The Art of Opportunity: Casper Reinventing the Mattress Business [Case Study]
The Opportunity: The Hassles of Buying a Mattress Have you ever purchased a mattress? For most folks, the process can be an overwhelming undertaking. There are so many choices to make: how firm should it be? What material should I select? The mattress shouldn’t be too hot or too cool. And there are so many mattresses...
The Art of Opportunity: 3 Types of New Business Growth
StartupNation has partnered with “The Art of Opportunity” to provide an exclusive content series for our readers. Today we’re talking about different types of new business growth specifically as it relates to product or service innovation. Why? Because understanding and clarifying the basic type of growth you’re after will help set expectations for the amount...
The Art of Opportunity: Persona Mapping
StartupNation has partnered with “The Art of Opportunity” to provide an exclusive content series for our readers. Today we’re talking about persona mapping. You may have heard about persona mapping, (often called empathy mapping or “big head” exercises). It’s an increasingly common tool to help you and your team build a deeper understanding of your...
The Art of Opportunity: Where to Play, How to Find Your New Business Venture
StartupNation has partnered with “The Art of Opportunity” to provide an exclusive content series for our readers. Tradition – we all love it. We all need it. However, when you’re working in today’s competitive, hyper-speed business environment, the old ways may not be your best option to find your new business venture opportunity. In traditional...
Customer Journey Mapping: How to Understand Each Stage of Your Customer’s Experience
StartupNation has partnered with “The Art of Opportunity” to provide an exclusive content series for our readers. Today we’re talking about Customer Journey Mapping. Customer Journey Mapping enables you to understand and explore what is happening for your customers at each stage of their experience. This exercise creates a foundation for deeper examination of underserved...