the art of opportunity Archives

StartupNation’s 2nd Annual Year in Review: 2017 Edition

Last year, we promised to bring more video content to the eyes of our readers, and boy, did we deliver! This year, StartupNation produced four exclusive StartupNation Originals video content series (with two more in...

byStartupNation

December 20, 2017

The Art of Opportunity: Casper Reinventing the Mattress Business [Case Study]

The Opportunity: The Hassles of Buying a Mattress Have you ever purchased a mattress? For most folks, the process can be an overwhelming undertaking. There are so many choices to make: how firm should it...

byMarc Sniukas

June 12, 2017

The Art of Opportunity: 3 Types of New Business Growth

StartupNation has partnered with “The Art of Opportunity” to provide an exclusive content series for our readers. Today we’re talking about different types of new business growth specifically as it relates to product or service...

byMatt Morasky

June 5, 2017

The Art of Opportunity: Persona Mapping

StartupNation has partnered with “The Art of Opportunity” to provide an exclusive content series for our readers. Today we’re talking about persona mapping. You may have heard about persona mapping, (often called empathy mapping or...

byMatt Morasky

May 30, 2017

The Art of Opportunity: Where to Play, How to Find Your New Business Venture

StartupNation has partnered with “The Art of Opportunity” to provide an exclusive content series for our readers. Tradition – we all love it. We all need it. However, when you’re working in today’s competitive, hyper-speed...

byParker Lee

May 22, 2017

Customer Journey Mapping: How to Understand Each Stage of Your Customer’s Experience

StartupNation has partnered with “The Art of Opportunity” to provide an exclusive content series for our readers. Today we’re talking about Customer Journey Mapping. Customer Journey Mapping enables you to understand and explore what is...

byMatt Morasky

May 15, 2017