Browsing Tag
website optimization
8 posts
How to Build a Slick Website That Converts from Day 1
There are countless articles on the web about how to A/B test your website and optimize it post-launch. While these guides are helpful, we recommend you do one better: apply conversion thinking in the planning stage. Doing so after your website has launched is a bit like building a house before the foundations: a bad...
Take a New Approach to Website Usability for Better Conversions
Websites have come a long way since 1995. Or have they? We’ve seen strides in design and coding, and many companies revamp their websites every few years to account for this. Updating your website’s design and code are critical, but many startups do this without taking into account the changing ways we use technology. Not...
Google Small Business Livestream: Help Holiday Shoppers Find Your Business
We all rely on small businesses to help make our holidays special, and we rely on the internet to help us find the right local spots. Is your business ready to connect during this busy time of year? Google and our partners are bringing hundreds of local workshops to a city near you to help...
The Startup’s Guide to Performing an SEO Audit
With 93 percent of online experiences beginning with a search engine, it’s no secret that ranking well on search engines is crucial to the success of your business. While search engine rankings are determined by over 200 factors, the best place to start is by running an on-page SEO audit to see where your site currently...
Is a custom SEO strategy for you?
What Does A Custom SEO Strategy Look Like? If cookie-cutter SEO packages worked, companies buying them would see a steady growth in SEO-generated leads, month after month, year after year. This, however, is rarely the case, because for SEO to work, on-site and off-site activities must: a) strengthen weak areas, b) capitalize on strong ones,...
If you’re not doing this one SEO basic, you’re doing it wrong
Use SEO to win new customers Every day we come across countless articles that talk about the complexities of SEO. All of which are important - but perhaps there’s a missing piece in the SEO jigsaw. If like me you read a lot of online articles, you may agree we don’t often see so much...
Google the Librarian: SEO Optimization
How does SEO optimization work to help Google find my website? You have created an amazing website, but nobody can find it. People are telling you to do some SEO to improve your ranking and web presence. But you are a Doctor, Lawyer or Entrepenuer, not a tech guru, most of this stuff makes no...
5 Optimization Changes That Will Turn Visitors into Loyal Customers
Optimization Changes Can Turn Visitors into Loyal Customers Startups are positioned well when it comes to optimizing websites. Though their budgets may be small, they can implement changes quickly and allow data to guide their decisions. These two factors can help them make highly successful customer experience upgrades. As a precursor to any optimization effort,...