Browsing Tag

website optimization

8 posts
website converts day one
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How to Build a Slick Website That Converts from Day 1

There are countless articles on the web about how to A/B test your website and optimize it post-launch. While these guides are helpful, we recommend you do one better: apply conversion thinking in the planning stage. Doing so after your website has launched is a bit like building a house before the foundations: a bad...
website design
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Take a New Approach to Website Usability for Better Conversions 

Websites have come a long way since 1995. Or have they? We’ve seen strides in design and coding, and many companies revamp their websites every few years to account for this. Updating your website’s design and code are critical, but many startups do this without taking into account the changing ways we use technology. Not...
SEO audit
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The Startup’s Guide to Performing an SEO Audit

With 93 percent of online experiences beginning with a search engine, it’s no secret that ranking well on search engines is crucial to the success of your business. While search engine rankings are determined by over 200 factors, the best place to start is by running an on-page SEO audit to see where your site currently...
Search Marketing, Keyword
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Is a custom SEO strategy for you?

What Does A Custom SEO Strategy Look Like? If cookie-cutter SEO packages worked, companies buying them would see a steady growth in SEO-generated leads, month after month, year after year. This, however, is rarely the case, because for SEO to work, on-site and off-site activities must: a) strengthen weak areas, b) capitalize on strong ones,...
Web Marketing
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5 Optimization Changes That Will Turn Visitors into Loyal Customers

Optimization Changes Can Turn Visitors into Loyal Customers Startups are positioned well when it comes to optimizing websites. Though their budgets may be small, they can implement changes quickly and allow data to guide their decisions. These two factors can help them make highly successful customer experience upgrades. As a precursor to any optimization effort,...