Are Baby Boomers Keeping the Economy Afloat?
Are baby boomers keeping the economy afloat? Many older adults are “unretiring” to save money and get more…
LISTEN: Projected Impact of AI on Labor
If your competitors are putting AI to work to create efficiencies, cut costs, and increase productivity: be aware.…
LISTEN: Small Business Success More Challenging Than Ever Today
The Wall Street Journal reports that small business bankruptcy filings are rising this year, a signal that increased…
LISTEN: Growth Data for Generative AI in Business
Most U.S. companies plan to invest more in Generative AI over the next 12 months. As aggressive as…
LISTEN: More Marketers Turning to Performance Marketing
During challenging economic times, marketers are turning more toward performance marketing versus brand marketing. Why? Because of the…
LISTEN: Where The UAW Strike is Hurting Retail Sales
Michigan small businesses are feeling the squeeze of the UAW strike and the resulting loss of spending power…
LISTEN: The Power of Email Marketing
When email is used as intended, it’s one of the most powerful channels of all. According to a…
LISTEN: New Data Reveals Consumer Sentiment Today
Americans are struggling and becoming more reticent to new spending, especially when it comes to spending on non-essential…
LISTEN: Brand Messaging Trends at Play Today
Humor has always been an effective approach to messaging, and still remains so today… but with a caveat.…
LISTEN: AI Becoming a Threat to Marketers
According to a new study by SurveyMonkey, 27% of marketers now indicate that they fear artificial intelligence could…
LISTEN: Gen Z Looks to TikTok for Purchase Decision Influence
A new survey from Her Campus Media, a Gen Z media and college marketing company, finds that more…
LISTEN: The Power of Sonic Branding
There are more opportunities than ever to build sound into your brand. Thinking of ways to differentiate your…
LISTEN: Status of Work in Office Mandates
Why are employees pushing so hard to get their employees back into the office? According to a Resume…
LISTEN: 9 Critical Skills Entrepreneurs Must Possess
We’re focused on the aspiring entrepreneur, someone who’s thinking about starting a business of their own. We’ve got…
Fast Forward: 5 Power Principles to Create the Life You Want in Just One Year
Excerpted from “Fast Forward: 5 Power Principles to Create the Life You Want in Just One Year“, copyright…
LISTEN: LinkedIn Leads Social Media for B2B Marketers
U.S. LinkedIn user growth is projected to accelerate 6.3% this year for a projected total of 75.8 million…
LISTEN: Most Culturally Resonant Brands Today
As you think about growing your business and reaching higher levels of success, continue to focus on your…
LISTEN: The Importance of Knowing Your Target Market
Knowing your customers and the subtle yet unique characteristics of each inform businesses about which channels are best…
LISTEN: An Early Look at the 2023 Holiday Shopping Season
“After a few years of accelerated e-commerce adoption throughout the pandemic, retailers are under pressure to drive sustainable…
Rewired: How to Think About Emerging Technologies like Generative AI
The following is excerpted with permission from the publisher, Wiley, from “Rewired: The McKinsey Guide to Outcompeting in…