Has Twitter Lost its Luster?
I'm getting tired of Twitter. There are some days when I don't log on at all. When I do log in, I am wonder to myself; "Is anybody really listening?" There are some people who...
5 Small Business Marketing Secrets from Big Box Retailers
Big box retailers like Target and Walmart have marketing down to a science and rarely do they stray from these tried and methods. It's worth it to take a look at these successful retailers to...
5 Unusual Holiday Marketing Ideas
The holiday season can be a time of information and activity overload for many people making it difficult to get your marketing messages noticed. This year, I propose going again the flow in your holiday...
Gmail Killer? Facebook Rolls Out the Next Evolution in Messages
This morning Facebook announced the rollout of the next evolution of Facebook Messages; a platform that is already being dubbed "The Gmail Killer." According to Facebook's CEO and Founder Mark Zuckerberg, this is not email,...
How to use Facebook “Deals” to Attract New Customers
Facebook recently implemented the "Deals" feature for businesses on Facebook Places, the GPS enabled check-in feature available on many mobile phones. According to Facebook, "Deals gives businesses the opportunity to reward customers when they check...
4 Crazy Myths about Marketing
Before I will work with a company on their marketing strategy, I need to make sure that they are of the right mindset. Unfortunately too many business owners have taken to believing certain crazy myths...
The Elements of a Personal Brand
Note: This is an excerpt from a presentation that I gave recently for a group of executive level job seekers. I thought it was worth repeating here. Yesterday was the last day of your job...
Use Social Media to Build Buzz for Your Business
Social media has changed the face of marketing forever. What was once a one-way message pushed from the company to the consumer has become a two-way conversation, requiring both parties to participate. Now your customers...
Social Media Marketing: What happens to your social media when the person who’s doing it is gone?
Lately I've noticed a problem that I thought was worth bringing up. That is; what happens to your social media when the person who's doing it goes away? This was brought to mind because it's...
5 Ways to Use Foursquare to Market Your Location-Based Business
I've been mulling this around since posting the last Foursquare article and thought that there were more practical tips could be added. Foursquare is a hugely untapped and powerful little tool for business marketing, especially...
Get More Customers with Foursquare
Note: This is a guest post by Social Media DIY Foursquare is currently one of the most popular services that combines social networking and location-based social media. Launched in spring 2009, it includes businesses in...
Google Caffeine Means This Marketing Strategy is More Important Than Ever
Just last month Google announced the completion of their new web indexing system called Caffeine. According to Google, "Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest...
50 of the Best Twitter Applications and Resources For Small Business Owners
I didn’t like Twitter at first. I thought it was random, and stupid, and a waste of time, and so right after I first signed up I deleted my account. But after a while I...
The One Business Marketing Strategy That Will Cause Customers To Buy More, Refer More and Keep Coming Back for More!
My husband and I love baseball and we’ve always wanted to have season tickets. So during the Arizona Diamondbacks Spring Fan Fest we decided to take the plunge and buy a weekend ticket package. We...
Social Media Marketing for the Medical Practice
I recently read a fabulous article about social media marketing for dentists by Dr. Jason Lipscomb. The article states that dentists have been very slow in adopting social media as a tool for marketing their practice,...
Marketing Planning Part II: Give Them What They Want
Give ‘Em What They Want, When They Want It Now that you've formed a better idea of who your ideal customers are, you need to identify how you can meet their desires. So let's look...
Building Your Marketing Plan: Who’s Your Ideal Client?
Part I in a Series: Marketing Planning My husband collects baseball caps and at one time had at least 50 in his closet. If I asked to borrow one, he'd look at me, shrug his...
Marketing Planning For Your Startup Business
So you're getting ready to start your own business; have you thought about your marketing plan? Your marketing plan doesn't need to be 100 pages of graphs and charts; it can be as simple as...
The Big Marketing Mistake Business Owners Make and How to Avoid it
Have you ever had this happen to you? Several years ago, I attended a business networking function and I just happened to strike up a conversation with a person who sold cars for a local...
Controversy Sells
Recently, Tempe, Arizona, restaurant, Café Boa, sparked worldwide controversy when they announced the highlight of their Easter menu; rabbit. This shocking revelation led to over 200 stories in the media from all over the world. ...