How to Give Your Customers What They Want

Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team.

As the founder of Rembrandt Communications®, LLC,, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.

She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).

Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.

Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."

A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at and @rembrandtwrites on Twitter.

And you can also sign-up to receive her e-newsletter and reports packed with great information at:

Latest posts by Melanie Rembrandt (see all)

Grow your business by giving your customers exactly what they want!

 If you are a small business owner, you know how difficult it can be to compete. You not only have competition on a local level, but you may be struggling to win new clients from large, national corporations as well.

Being an entrepreneur is tough, but you can win loyal, new customers and grow a successful business. You just need to follow these…

3 Tips to Give Clients Exactly What They Want

  1. Ask Questions.

When communicating with potential, new clients, are you asking them questions or talking about all of the great features your business offers?

Remember, it’s all about them.

Find out about their problems, goals, deadlines, history, work culture, marketing and PR activities, and any other, pertinent data. The more you know about them, the more solutions you can provide specific to their needs. And in the process, you’ll get to know each other better and start to form a working relationship.

  1. Conduct Research.

In addition to asking questions, conduct research. Review the potential client’s industry, competitors, trends, news, and anything else you can find to learn as much as possible about their business.

Then, you can see why that customer is unique, what they need to grow and…

  1. Exceed Expectations.

By taking all of the information you have collected in the previous, two steps, you will have a much better chance of giving potential clients the unique information they want. But don’t waste this opportunity!

As soon as you know how you can help a new client, prepare your detailed proposal, marketing presentation or whatever is needed as soon as possible. Over-deliver on your promises, don’t miss any deadlines and let them know that you are willing to go “above and beyond” expectations to help them succeed.

Do What It Takes To Compete!

Yes, this entire process takes A LOT of extra time, effort and unpaid work. But this is what will make you stand out from the competition.

You’ll know exactly what your potential customers want and how your unique products and services can help them succeed. Then, you just need to act quickly, make your clients a priority and let them know you are there to help them reach their goals as quickly and effectively as possible.

After all, if you help them grow, boost sales and word-of-mouth, your small business will be the one that succeeds – and beats the competition!

What are you going to do today to win new business?

For help growing your small business with content strategy and other tips, please write to me here or at


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