Kevin Harmon

Kevin Harmon is the CEO of Red Shorts Media LLC, which owns movie and music trade-in/buyback websites. He is the former CEO of Inflatable Madness, LLC, one of the largest DVD and CD resellers on eBay and Amazon.

Kevin has appeared on Startup Nation Radio multiple times, has been featured in The Wall Street Journal, has been a featured speaker at eBay Live, and has appeared on Fox Business Channel.

I was asked to give 3 gems of wisdom in deciding your ecommerce plan of attack, Here they are:

1. Decide where your product will sell for the most money. There are unbelievable differences in selling price across ecommerce sites – what sells great on Amazon may not sell as well on eBay – what sells great on Amazon may sell even better on your own site. Do your homework.

2. Find a technology partner. Many moons ago, I was a yellow page salesman, and I was fortunate to meet small business owners from all across the spectrum of professions – lawyers, carpenters, window cleaners, painters, doctors. You know what they all had in common. They all sucked at advertising! A doctor is good at pulling out a splinter and charging you $250.00 – he has no clue how to best market his business. That’s the way the world works. Go find a company who can help get your product in front of the right audience. Don’t even think about writing your own website and learning Google Adwords on the fly. Let the experts do it.

3. Multichannel! Multichannel! Multichannel! Don’t put all your eggs in one basket. Start a website and sell on eBay. Sell on Amazon and start a wholesale business. Let your partner from point number 2 help.

Hope this helps gang – see you in the funny papers.

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