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- Email Marketing Review - November 21, 2008
- Segmenting Email Campaigns: What Criteria Should You Use - November 18, 2008
Hi everyone, this is Ryan Allis, CEO of iContact. A lot of great things have happened in the past few months that I can’t wait to share with you in future posts. Over the past several months, I’ve given some advice about a variety of techniques to improve your email marketing strategies, and I’m excited to be a part of the StartupNation Community and share some more insight I’ve learned. Today, I’d like to talk to you about scheduling email messages for delivery.
Scheduling your email messages for future delivery is a great way to help you plan for and organize your email marketing campaigns. After you spend valuable time and creative energy on your email newsletter, you don’t want to worry about your email messages being sent out on time.
By setting up email newsletter deliveries in advance, you ensure that your email message broadcasts always go out on time. This is an efficient way to help you plan when to send your email messages at the opportune time, and it also saves you time and unnecessary stress.
When you use an email marketing service like iContact, you have the power and flexibility to choose when you want your emails to be delivered to your recipients. Regularly scheduled email messages delivered to your customers’, and potential customers’, inboxes can often create a level of familiarity with your company. Soon they will be anticipating the next message and look forward to receiving your information.
Thanks for reading, keep checking back for more email marketing tips and business ideas.