- 7 Tips for Using Pinterest to Drive Traffic to Your Website - March 18, 2021
If you’re looking for Pinterest tips that will explode your traffic, you have landed in the right place. If your new website is struggling for traffic, it’s time to leverage this powerful marketing tool. Most people don’t realize that Pinterest is a place where shoppers go to find things to buy. It’s a visual search engine, and a largely untapped resource for many brands.
The following Pinterest marketing tips will show you how to leverage this fun and profitable marketing platform:
Set up a Pinterest business account
Creating a free Pinterest business account is the first step in increasing traffic to your website. You might wonder how adding yet another social platform to your social media presence can possibly help you without taking more valuable time out of your day.
To start, Pinterest business accounts give you access to an abundance of information in analytics, including monthly viewers, engaged audience, link clicks, and even information about the demographics of your audience. This is valuable information that can help you plan a strategic content strategy to gain you millions of monthly viewers on Pinterest.
Research your market audience and niche competitors
Niches big and small are on Pinterest. There are many accounts already established with millions of monthly viewers and the ability to monetize Pinterest as a marketing platform.
You will want to search a basic keyword in your niche, and then Pinterest will give you the top pins for that keyword. Take notice of how those top pins look, including the style and colors. You will want your pins to stand out against those top pins and be eye-catching to draw in your audience. You will also see keywords under the search bar, which will help you in writing your titles and descriptions on your boards and pins.
Create eye-catching and clickable pins
You may feel you don’t have an eye for graphic design and feel overwhelmed with the idea of having to create eye-catching pins that people will want to click on. Luckily, there are many free tools for this purpose. Canva, Photoshop and Tailwind all have simple and effective tools to create your own beautiful Pinterest pins.
What makes a Pinterest pin eye-catching? Using color, variation of fonts and call to action buttons can all help your pin stand out.
Pinterest is one of the best ways to build an email list, sell products and skyrocket your marketing. Pinterest changes with the trends, so keeping up with what others are doing and then making it your own is a must.
Post evergreen and relevant content
Pinterest pins can be found years after you post them, so it’s most beneficial to post evergreen content that doesn’t go out of date. Find the topics your audience is looking for and create educational, inspirational and entertaining blogs, YouTube videos or podcast episodes. These can then be pinned to your Pinterest account.
You will want to post many evergreen pins that also include seasonal and trending content like for holidays and big events. If you want to sell your products on Pinterest, you will want to enable rich pins to make shopping easy for your audience. Rich pins display metadata from your website in the description of your pins, increasing engagement, traffic, and often resulting in more sales. You can set them up using the Rich Pins Validator on Pinterest.
Find your right time to pin
Studies show that the worst time to post on Pinterest is during regular business hours, and that peak Pinterest activity typically happens around 9 p.m. It will of course take some trial and error to find the best times to post for your unique audience on Pinterest, but this will at least give you a place to start.
Use Tailwind Tribes and Group Boards
Tailwind is a social media scheduling tool, and is one of the best tools I can recommend to anyone with a Pinterest account used for business. Tailwind enables you to schedule posts for months in advance, so you don’t have to sit on Pinterest and post all day long. Tailwind also allows you to join communities and repin other pins for reciprocity.
When starting your Pinterest account, you will want to post multiple times per day to establish a relationship with your target audience. As you grow your account, you will want to pin more and more to keep the content on your account fresh.
The best way to use Pinterest is to ensure you have concise, keyword-optimized titles and descriptions along with eye-catching pins that touch on your target market’s emotions and needs. You must also keep in mind that repinning will contribute to your exposure level, so don’t just post your own content.
Using these Pinterest tips will explode your traffic, uptick your website or blog’s traffic and will lead to increased conversions and sales. Just be patient because no social media marketing strategy is an overnight success. You need to be persistent, consistent and creative until you achieve the results you desire.