improve company performance

How to Get a Great ROI from Your Content

Latest posts by Melanie Rembrandt (see all)

It’s Spring.

Is your copy ready to boost sales?

It’s the first day of spring, and that means it’s time for new beginnings and fresh starts. With this in mind, when was the last time you reviewed your marketing content?

Are you getting a great return-on-your-investment from the messaging you are presenting?

Are potential customers actually reading your content?

If not, there are three simple things you can do right now to get better results from all of your marketing copy:

1. Shorten it.

People like to read short lines. Review your copy and reduce all of your sentences and paragraphs.

Get to the point!

Your customers will know exactly what you have to offer – right away.

2. Simplify.

Make your copy easy to understand. When you are finished writing, read what you wrote aloud.

Does it make sense?

Have someone else read it. Did it make sense to them?

Your copy should be easy to read and understand without much effort.

3. Create a Call-to-Action

At the end of your short paragraphs, what do you want your readers to do next?

Create a simply pathway for them to follow.

Add a link to another blog entry on your site, a landing page, a video, your Shopping Cart, or something else.

Spell out the actions you want your customers to take.

Boost Sales and Customer Loyalty with Content Strategy

These are just a few things you can do right now to improve all of your marketing content.

They may seem simple, but they work.

After all, content strategy is a big deal these days. Customers want valuable information they can use to solve their problems… so give it to them! Develop a strategy for the kind of content you are going to provide. Offer a simple, call-to-action for each piece of copy, and then track the results.

Give your customers information that is simple to reach and follow. Then, they will want to share it with their friends.

This means you’ll see online buzz and sales increase fast.

So what are you going to do today to improve your copy?

For additional help with your content strategy, please write to me here or at www.rembrandtwrites.com.

Total
0
Shares
Previous Article
Sales Pitch

What if you are NOT a Born Salesperson?

Next Article
business on main street

Franchising 101: Startup Nation Radio

Related Posts
sales team strategy
Read More

The Best Investments to Improve Your Sales Team Strategy

Creating and maintaining a thriving business depends on the success of sales performance. Essentially, the effectiveness of your sales team at generating revenue is directly related to the success of your business. Keeping your sales team motivated and helping them maximize their performance can be challenging, but with the right tools and investments, you can...
MarTech
Read More

Small Businesses That Own Their MarTech Can Edge Out the Competition

Adjustments to data protection regulations and Big Tech's revamping of how applications and third-party brokers acquire data sets have upended the world of user data management and remarketing. Big Tech, GDPR, privacy browsers and different privacy compliance standards are removing the user data of billions of users from the control of third-party marketing providers that...
brand awareness
Read More

5 Ways Technology Can Improve Brand Awareness

Brand awareness is more important than ever. Without it, customers can’t differentiate between your business and the competition. As a result, whether they shop in-store or online, they may not remember your company after a purchase, even if they like the products you sell. Brand awareness is especially important for startups, which need to quickly...
digital marketing
Read More

How Digital Marketing Helps Startups Overcome Growth Challenges

Growing a startup is like running a marathon with random and unpredictable obstacles that pop up all of a sudden. Building your product, securing funding, hiring the right people and attracting high-quality leads are just a fragment of your responsibilities.    So, it takes a lot of work, resources, learning and risk-taking, and yet none of...