Separating your business from ‘the noise’

18 May 2007

Rich Sloan

Rich Sloan is chief startupologist and co-founder of StartupNation and host of StartupNation podcasts. He is also co-author of the acclaimed how-to book, StartupNation: America's Leading Entrepreneurial Experts Reveal the Secrets to Building a Blockbuster Business. Rich encourages you to make a comment under his blog posts or send him a personal message at member nickname, "Rich," here at StartupNation.

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I bought a sandwich for lunch at yet another great little cafe in Silicon Valley the other day and happened across this note at the cash register. It was a simple reminder that taking a fresh approach to "business as usual" is a must in today's fast-paced world. You might call it a classic example of "Standing out from the Noise":

""

Consumers (and business customers) are drenched in advertising offers and are often stuck in the day-to-day routine. In fact, they're learning to avoid new stuff around them just to stay focused and sane! How many little plastic recycled cup tip jars have you encountered that just blend in and go largely unnoticed?

So the little note at the cash register reminded me that, through creativity, even the most simple things can things that are "routine" or "part of the noise" all of a sudden stand out, get noticed, and generate results for you. And it doesn't have to cost an arm and a leg!

Look around your business, your website, your business practices and ask yourself, "What can I do differenty to get noticed?" I bet you'll find opportunity right before your eyes without having to spend any more money.

Today's takeaway: Stand out from the Noise!

(P.S., of course I left a tip) 

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