5 Ingenious Ways to Market Your Business
23 Apr 2015
Think outside the box when putting together a strategy to market your business - the results may surprise you!
The Ass Backward Way To Find Your Marketing Message (It Doesn’t Work)
09 Apr 2015
Get to that place of ultra-clarity, formulate an identity you can claim and translate it into marketing communication that sells!
Marketing your franchise (or small business) to a moving target
31 Jul 2007
My uncle and small business owner, Mark Burris, could be your typical 21st century businessman. Let's take a look at his typical morning (pulled from his "IdeaBlog"): Tuesday, July 31....Read More
Using multiple web channels to boost your marketing campaigns
27 Jul 2007
One of the major advantages of the web is that it makes cross promotion simple. This is easy when you use multi-channel marketing. For example, I typically use blogs, RSS...Read More
Separating your business from ‘the noise’
18 May 2007
I bought a sandwich for lunch at yet another great little cafe in Silicon Valley the other day and happened across this note at the cash register. It was a...Read More
Oprah didn’t notice me, but a supermarket chain did!
04 May 2007
Well, I wasn’t on Oprah yesterday. Some of you may have noticed. I noticed because I distinctly remember being with my husband during back surgery yesterday. Although there were a...Read More
Marketing Strategy for your Small Business: Just Do It !!
25 Apr 2007
So often new startups spend lots of energy on marketing instead of simply doing great business and allowing (with some smart marketing help) the service to speak for itself through...Read More
The Axiom of Value
06 Apr 2007
For the past century, traditional advertising was all about grabbing the customer’s attention. The flashier the advertisement, the better. Advertisers created flashy billboards and catchy jingles so their product would...Read More
