Marketing your franchise (or small business) to a moving target
Jack Burris is president of Red Beard Marketing, a marketing, business development and brand consulting company based in Charlotte, NC. RBM is a full service firm, and we also happen to have a lot of experience in the franchise vertical and currently work with some of the best and brightest minds in the franchise community including Franconnect, Franchise Business Review, Franchise Payments Network and FranchiseWorks LLC, all small businesses designed to help franchisors, franchisees and interested investors through the franchise process. RBM is always results-oriented.
Latest posts by Jack Burris (see all)
Tuesday, July 31.
"It’s 5:50a as I write this, and I’m watching via iTunes last night’s
“NBC Nightly News with Brian Williams,” 23 minutes with no advertising,
only programming promotions from NBC and MSNBC.
So in an ever-evolving digital world, how is growing franchise supposed to reach this potential customer?
Digital media – partnership with iTunes? MSNBC?
Print – Targeted small advertisements, hopefully near headlines of intriguing stories?
Other media – The "tear-off" cover of the Netflix packaging?
Our consumers are becoming more and more reliant on digital media. And finding a way to peak their interests (and convert them to faithful customers) is becoming even harder.
What are you doing to get noticed?