Marketing Strategy for your Small Business: Just Do It !!

Latest posts by Joel Welsh (see all)

So often new startups spend lots of energy on marketing instead of simply doing great business and allowing (with some smart marketing help) the service to speak for itself through happy customers. Here’s an example of how this played out in my world recently:

I was talking with family members about finding a massage therapist. It had been just over a year since my hip replacement and the official physical therapy sessions had ended long ago. I’m aggressively building the strength in the hip but there is one muscle that had atrophied away to almost nothing during the years prior to the hip replacement, and it needs extra attention.

Suzanne’s sister Marguerite, a Pilates instructor, read an article about a highly acclaimed therapeutic massage therapist and noted that his office is in the building right next to StartupNation headquarters. Marguerite told Suzanne, who told me. I never even saw the article.

After three sessions I am now a monthly client of Caggiano Therapeutic Massage. Nicholas doesn’t have a marketing budget that I’m aware of. He doesn’t have a website. His business card is distinctive but only has his cell phone as contact information. No email address. He didn’t even give me his card until after the third session.

Nicholas just does it! He provides a great service and allows customer word of mouth to virally spread. I have learned that he has over 2,000 clients, including the Detroit Tigers baseball team and Detroit Lions football team. And the most important thing is that he treats me, one customer, with extra special care. He teaches me about how the muscles and spinal chord in my body interact with one another, and gives me stretching homework to do in between sessions.

And now I’ve just done some marketing for him by writing this blog. He didn’t ask me to do it. I just felt compelled to. That’s some serious small business marketing.

Previous Article

The ultimate form of entrepreneurship

Next Article

Show Me the Money!

Related Posts
sales team strategy
Read More

The Best Investments to Improve Your Sales Team Strategy

Creating and maintaining a thriving business depends on the success of sales performance. Essentially, the effectiveness of your sales team at generating revenue is directly related to the success of your business. Keeping your sales team motivated and helping them maximize their performance can be challenging, but with the right tools and investments, you can...
Read More

Small Businesses That Own Their MarTech Can Edge Out the Competition

Adjustments to data protection regulations and Big Tech's revamping of how applications and third-party brokers acquire data sets have upended the world of user data management and remarketing. Big Tech, GDPR, privacy browsers and different privacy compliance standards are removing the user data of billions of users from the control of third-party marketing providers that...
brand awareness
Read More

5 Ways Technology Can Improve Brand Awareness

Brand awareness is more important than ever. Without it, customers can’t differentiate between your business and the competition. As a result, whether they shop in-store or online, they may not remember your company after a purchase, even if they like the products you sell. Brand awareness is especially important for startups, which need to quickly...
digital marketing
Read More

How Digital Marketing Helps Startups Overcome Growth Challenges

Growing a startup is like running a marathon with random and unpredictable obstacles that pop up all of a sudden. Building your product, securing funding, hiring the right people and attracting high-quality leads are just a fragment of your responsibilities.    So, it takes a lot of work, resources, learning and risk-taking, and yet none of...