Browsing Tag

Book Excerpt

205 posts

Book excerpts are carefully curated from books selected by StartupNation’s editorial staff, written by leading business authors, thought leaders and entrepreneurs.

Rise Up
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Resilience in the Face of Crisis: How to Rise Up to Challenges

The following is an excerpt from "Rise Up: Leadership Habits for Turbulent Times" by Mike Watson and Ali Grovue. Copyright 2022 by Figure 1 Publishing.   Through COVID-19, my team and I at Ignite Management Services came to understand that while resilience may not feel particularly important when times are good, it is essential when...
brag better pitch
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The 4 Essential Factors That Make a Good Business Pitch

The following is excerpted from "Brag Better: Master the Art of Fearless Self-Promotion" by Meredith Fineman, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Meredith Fineman, 2020. Natalia Oberti Noguera is founder and CEO of Pipeline Angels, a network of women investors that’s changing...
You Need PR
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PR Is About Perception: The 5 Stages to Positive Branding

The following is an excerpt from “You Need PR” by Jenna Guarneri. Copyright 2022 by An Inc. Original. When a new house is constructed, the builder pulls together the brightest professionals from each construction trade. It takes twenty-two subcontractors to build the average home. Specialists are needed to build out the foundation and others to...
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Harness the Power of Conflict to Grow Your Company

The following is an excerpt  from “Don't Get Mad at Penguins: And Other Ways to Detox the Conflict in Your Life and Business" by Gabe Karp. Copyright 2022 by Post Hill Press.   “Gabe Karp, you look like shit,” Steve grinned as he swept into the waiting area. His bold remark caught me off guard....
The #Pace Process
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How to Handle Career Uncertainty: Take Control of What You Can Change Now

Excerpted from The #Pace Process for Early Career Success. Copyright © 2022 by Mark Zides. Reprinted with permission from Armin Lear Press. All rights reserved.  What can I do now? Not tomorrow, not next year, but now? We can’t predict the future, and we can’t have complete control over things that haven’t happened yet. Isn’t it funny we...
All Are Welcome
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Adding Diversity to the Workplace Means Removing Barriers

Excerpted from "All Are Welcome: How to Build a Real Workplace Culture of Inclusion that Delivers Results" by Cynthia Owyoung, pp. 93-97 (McGraw Hill, February 2022).   Your company says it wants to add diversity to its workforce, but wanting something to happen doesn’t necessarily make it happen. To build an inclusive team, your organization...
exit right
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Have a Startup? Make Sure You’re On the Right Fundraising Path

The following is adapted from "Exit Right: How to Sell Your Startup, Maximize Your Return and Build Your Legacy" by Mark Achler and Mert Iseri. Most of us know Travis Kalanick from his meteoric rise as the CEO of Uber, and his ultimate fall from grace. What most don’t talk about is his obsessive focus...
self-made boss
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The Blueprint That Brings Your Business Closer to Success

Adapted excerpt from "Self-Made Boss: Advice, Hacks, and Lessons From Small Business Owners" by Jackie Reses and Lauren Weinberg (McGraw Hill/2022) ©2022 by Jackie Reses and Lauren Weinberg.  All rights reserved.   Small businesses have about a 50-50 chance of surviving the first five years – and one in five don’t even make it a...
The Public Relations Handbook
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How to Deal With Negative Publicity: Resist the Spin, Embrace Facts

Excerpted from "The Public Relations Handbook" copyright © 2022 by Robert L. Dilenschneider. Reprinted with permission from Matt Holt Books, an imprint of BenBella Books, Inc. All rights reserved. Invariably, a company or organization will experience bad news, resulting in negative publicity. Possible reasons can include: Poor revenue or earnings Product recalls Consumer health and safety issues Strikes...
AI As Your Teammate
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Your Guide to Using Custom Automation for Any Business Process

The following is adapted from "AI as Your Teammate" by Evan Ryan. Copyright 2021 by Teammate Press. There are so many AI tools out there that allow you to automate a multitude of tasks both large and small. But custom automation? That is where the rubber truly meets the road. Once you give your team...
The First, the Few, the Only
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Leaving Corporate to Be an Entrepreneur Empowers Women of Color

This modified excerpt is from THE FIRST, THE FEW, THE ONLY: How Women of Color Can Redefine Power in Corporate America by Deepa Purushothaman. Copyright ©2022 by the author and reprinted by permission of Harper Business.   I have met more senior women of color in the past few years who have left companies to start their own endeavors...
entrepreneur lifestyle
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5 Foundational Pillars for a Successful Entrepreneur Lifestyle 

Being an entrepreneur isn’t a job. It’s a lifestyle built around your businesses. You have to be all in, fully engaged, and willing to do whatever it takes to make your business successful. However, beyond the nuts and bolts of starting, growing and running your own business, you must first build a foundation for the...
product-led SEO
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SEM vs. SEO: What’s the Difference and Why Does It Matter? 

This excerpt is adapted from “Product-Led SEO” by Eli Schwartz. ©2021 and is reproduced with permission from Houndstooth Press. In conversations about digital marketing, the words SEO and SEM get thrown around with reckless abandon. Some folks aren’t quite sure of the difference, and when the terms are used interchangeably, it can lead to misallocation of...
focus groups
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Build on Metrics by Designing Effective Focus Groups

Click-through rates, purchasing history, engagement rates—such metrics are helpful, but for ultimate success as a brand, you need to get beyond the what of customer behavior and uncover the why.  Focus groups are one of the most effective ways to do that. They allow you to engage your customers in conversation and gain valuable qualitative...
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Propel Your Business Forward by Avoiding These Entrepreneurial Traps

This excerpt is adapted from "Yes, You Can Take a Day Off: Escape the Nine Traps of Growing Your Small Business" by David A. Hiatt and Susan Hance Sykes. Copyright 2021 Sandler Systems, Inc. All rights reserved.  Sandler and Sandler Training are registered service marks of Sandler Systems, Inc.   The nine entrepreneurial traps Let’s...
Gorillas Will Dance
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Dancing with Gorillas: How Startups Can Partner with the Giants

This excerpt is adapted from “Gorillas Can Dance: Lessons from Microsoft and Other Corporations on Partnering with Startups” by Shameen Prashantham. ©2021 and is reproduced with permission from Wiley.   Understanding the startup's perspective Of course, it takes two to tango, and the three-step (synergy-interface-exemplar) process just described will only work when the managers involved take...
Competing Against Luck
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Understanding the Jobs to Be Done Theory for Breakthrough Innovation [VIDEO]

In "Competing Against Luck," disruptor and Harvard Business School professor Clayton Christensen shares his theory for breakthrough innovation: the jobs to be done theory. In the book, he and coauthors Karen Dillon, Taddy Hall and David S. Duncan share case studies and real world examples that provide entrepreneurs and business owners with the tools they...
Brand value
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Artist and Entrepreneur Erik Wahl Shares How to Create Brand Value [VIDEO]

In “The Spark and The Grind,” artist, author and entrepreneur Erik Wahl illustrates the delicate balance between creativity and discipline: the spark of inspiration, and the grind of turning that idea into reality. “Sparking the grind and grinding the spark,” according to Wahl, is the two-fold process that ignites the power of disciplined creativity. Wahl...