One of the major advantages of the web is that it makes cross promotion simple.
This is easy when you use multi-channel marketing. For example, I typically use
blogs, RSS feeds, surveys, and videos to communicate with my
customers. However, when I want to convey the most important information, I
always use email.
If you publish to multiple places, you can easily direct people to your other
channels. Just place a link in your emails that says something like "Want
to keep up to date with us on a day-to-day basis? Check out our blog." Or,
on your blog: "For special insider information and sales for our new
products, sign up for a free email newsletter." Just make sure that,
especially with your email newsletter, you explain how frequently you will send
If you use a program like iContact, you can easily accomplish a multi-channel
strategy. You can maintain multiple email lists, blogs, and RSS feeds without
having to use multiple programs. It makes it easy to virally market your
messages and reach a wider audience.
Next time, I'll talk about using VIP lists to target your most active