Boost Buzz with Small Business Public Relations and Content Strategy

Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team.

As the founder of Rembrandt Communications®, LLC,, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.

She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).

Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.

Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."

A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at and @rembrandtwrites on Twitter.

And you can also sign-up to receive her e-newsletter and reports packed with great information at:

Latest posts by Melanie Rembrandt (see all)

Increase sales and online awareness fast and cost-effectively

Recently, I was fortunate enough to be interviewed on “Black Hollywood Live’s Phenomenal Women.” I had a great time during the interview, and the host and I discussed “How to Build Buzz.” With this in mind, I thought I’d share some tips with you on how you can build buzz with potential clients, the media and more… without spending a lot of money.

3 Tips to Build Buzz Fast with Public Relations and Content Strategy

1.    Offer Something Unique.

Whether you are pitching media members, potential customers, sponsors, investors, or someone else, think about what sets you apart from the competition.

What benefits can you offer that particular person that no one else can?

Once you have your answer, you’ll be able to stand out from the crowd and provide unique value to your target market.

2.    Be Newsworthy.

What’s going on at your business other people will actually care about? And I’m not talking about a sales event, investor meeting or some other, ho hum event!

If you want to be newsworthy and build buzz with media members, you’ve got to dig deep into your organization. Interview your team members and find out who they are and what they do. Perhaps, they served in the military, help out a unique charity, do some kind of interesting activity outside of work, and/or have experience in another, interesting field.

People want to hear about human interest stories. If you interview your team members, you will probably uncover unique information others will want to hear about and share with others!

3. Stop Selling!

Is your content all about the great products and services you sell?

Guess what? If you aren’t telling your target market “what’s in it for them,” THEY DON’T CARE!

If you want to increase customer word-of-mouth, review all of your content. Let your target market know how you can solve their problems quickly, easily and cost-effectively. Get to the point and provide value and interesting, current data.

Boost Customer Buzz with Valuable, Newsworthy Content!

If you want to increase sales for your business, take a look at your public relations and content strategy activities. Provide unique and current information specifically for your target market. Offer solutions and benefits rather than sales language and features.

People will appreciate the information and want to tell others about what you have to offer!

What are you going to do today to improve your small business public relations and content to boost buzz?

For additional help and information about your content strategy, please contact me below or at