Apple Computer trademark litigation: lesson for small business startups

Latest posts by Joel Welsh (see all)

Pay attention to the details when you’re starting your small business. It will pay off handsomely when you grow your business into one that people notice.

Apple Computer is learning that the hard way right now. Apple’s iTunes is battling with Apple Corps, the music company set up by The Beatles (yes, THOSE Beatles) in 1968 over use of their logo, according to this article that is all over the internet, including this FoxNews.com page.

Apple Corps (music, Beatles) says that Apple Computer (Steve Jobs, slick-looking iPods) is infringing on a 1991 trademark agreement that the computer-maker would steer clear of the record business. They claim that Apple’s iTunes Music Store is the culprit.

You see, Apple Computer (Macintosh, Silicon Valley) says that their iTunes Music Store isn’t in the record business (who owns records anymore anyhow?) but that it’s an electronic data processing device. Apple Corps (John, Paul, Ringo, George) counters by quoting Steve Jobs as saying that downloading music from the Internet now was exactly the same as buying an LP in the era of vinyl. (Yikes, careful what you say)

See, it’s all really quite clear.

Now, if Apple (the non-record company) had only come up with their own totally unique logo way back when they were still in a garage dreaming up really cool technology products, then Apple (the record company) wouldn’t have a leg to stand on.

Today’s lesson for business startups: Create your key assets and protect them early. Before anyone even knows who you are.

Total
0
Shares
Previous Article

Create a Media Kit for Your Small Business

Next Article

MRI: inspiration for small business opportunities

Related Posts
business insurance
Read More

When Do You Need Business Insurance?

A few weeks ago, I bought a new car. It was a stressful experience because of the shortage of vehicles at dealerships across the country. Incredibly, I was able to work out a sale price my wife and I were comfortable with, but we still purchased the car in a seller’s market. Worse, unlike homes...
VR technology
Read More

Why VR Technology is 2022’s Must-Have Business Tool

Facebook’s Mark Zuckerberg made headlines this year with his ambitious plans to build a metaverse, a world in which social and professional interactions are mediated by immersive digital technologies. But away from the front pages, these technologies are already being enthusiastically adopted by forward-thinking companies. And while the past year has seen a plethora of...
the rigbt software
Read More

The Right Software is Essential for Your Evolving Business

You started a business with a great idea, but when it comes to scaling it up with speedy and effective execution, you need something more than the average spreadsheet and software that only meet your business’s primitive needs. Often, business owners make the mistake of sticking to outdated software which hinders growth and profitability. Business...
employee experience
Read More

Employee Experience: Culture, Involvement and Career Development

Businesses focusing on customer experience is a given. After all, no business will thrive, or even succeed, without the support of the market it seeks to capture. But ensuring customers remain happy with your products and services is not the be-all and end-all of effective business management. Or at least it should not be. An...