Apple’s new iPhone

Ravenous. That’s how I describe the scene today at SouthPark Mall in Charlotte, NC. My wife and I were goofing around and thought we would check out the Apple store. Bad idea for my sanity but a great example of branding at its best. So when I got home, I checked YouTube & Digg.com to see what the most popular videos and stories were for the day … You guessed it. The iPhone. 


Steve Jobs has done it again. For all the critics, he has also created one of the most passionate followings of any brand. Think Mercedes or Nike or even Pepsi (or Coke). Loyalists. 

As I punch this out on my iBook, I dare say I fall into a similar category. I’m a loyalist, too. 

Computer? Mac (though my CTO refuses to accept it)
Beer? Sierra Nevada
Car? Chevy Tahoe (I love it)

Loyalty. There’s something admirable to say about that. 
Total
0
Shares
Previous Article

How to Turn your Connections into a Profitable Consulting Business at 50 and Beyond

Next Article

eBay is Like Training Wheels for Your Business Career

Related Posts
virtual assistant
Read More

How Virtual Assistants Can Benefit Startup Leaders

According to venture capitalist Bill Trenchard of First Round Capital, the average startup founder "works about 300 days a year, 14 hours a day." He should know. Trenchard cofounded and led three companies and, as a VC, advises hundreds of startups. "Looking at the schedule of a typical CEO, a full 70 percent of that...
succession planning
Read More

Your Business Legacy: Why Succession Planning Is a Crucial Step in Estate Planning

Running your own business is a mammoth task and a considerable investment. Statistics have consistently shown that small business owners have to work longer and harder than the average employee. So, after dedicating so much time and energy to building up a company, it’s crucial to protect it should the worst happen. Almost all of...
supply chain
Read More

How to Keep Vendors and Clients Happy During Supply Chain Hiccups

Supply chain breakdowns are happening due to global disruptions, rising costs and increased consumer expectations. Businesses can't always stop supply chain hiccups, but they can learn from them and limit their impact on vendors and clients. How a business responds to a supply chain issue can have far-flung effects. A company that is proactive and...
implementing new systems
Read More

9 Mistakes to Avoid When Implementing New Systems

If your systems aren’t lean, efficient and precise, you’re wasting time and money while putting your business at unnecessary risk. If you’re going to build out new systems, you need to do it right. Avoid these nine mistakes when building new systems to transform how work gets done in your business. 1. Ignoring human nature...