metaverse

Making a Case for the Metaverse and Web3 in Entrepreneurship

Latest posts by Alekh Barli (see all)

Daily work calls made with augmented holograms. Meetings held in immersive metaspaces. We’ve seen a lot of this in science fiction. No doubt, one day we might have full blown alt-worlds, but for now, that future stands in a galaxy far far away.

Jokes aside, some realities cannot be escaped and inklings of these new environments are creeping into everyday business. Given the potential possibilities of VR/AR and Web3, it’s very easy to find yourself getting carried away. Whether it’s with dread or excitement, time will tell.

Let’s first take a good look at what the metaverse and Web3 really mean, because they are two different things, despite being often grouped together. Knowledge and use of both in tandem will be the key to the promise of Web3 and the benefits of using it for your own creative or business endeavors.


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The metaverse and virtual reality

When people think of the metaverse, they usually think of immersive virtual reality environments and headsets, either games like Fortnight or like Beatsaber on Oculus Quest. And general use of the metaverse has largely spiked due to the pandemic, as well as the popularity of Facebook and its gambit on renaming itself Meta. But the metaverse has been around for a bit now, mostly in the form of gaming platforms, thus most VR users tend to fall into the younger demographics (mid 20s and under), while the majority of the working class are somewhat older and are working to familiarize themselves with remote/hybrid work models in general. In fact, Craig Donato, chief business officer at Roblox told the New York Times that said that during the pandemic he spent so much time meeting in the company’s virtual office that upon returning to the physical space, he had to remind himself that he could not do the same things as his Roblox character. “I was like, ‘Gosh, I have to make sure I don’t jump out the window.’”

The metaverse and work

As the world continues to settle into this post-pandemic way of life, many are making efforts to be better prepared. Does this include virtual reality? According to Techjury, “78% of Americans are familiar with VR technology now,” which means that it has the potential to penetrate everyday worklife, and is already doing so in a significant way. If we think of this in terms of collaborative environments, VR has the potential to unite very disparate groups of people and significantly reduce the perceived distances between everyone working on a project. Not to mention that it has potential benefits for training and company culture, and the ability to collaborate based on a global, as opposed to geographic location.

It’s also worth noting, when thinking about uptake, that VR is not just used for gaming, and has already been extensively used by the military, sports, mental health and medical fields, often for training purposes. As we realize the potential, it grows, particularly due to the current remote working trends. Ultimately, it will transform every aspect of our lives.


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Web3 as a metaverse conduit

Despite some misconceptions, Web3 is not just blockchain and crypto. Nor is the metaverse just virtual reality. But Web3 and the metaverse are certainly complementary concepts with a great number of applications that leverage the benefits of both technologies. Particularly when it comes to portability and provenance of assets.

Crypto and blockchain are words you will hear a lot when you start talking about Web3. In fact, Web3 came to exist after blockchain technology and is the integration of the current iteration of the Internet Protocol with blockchain technology. Blockchain has slowly been picking up momentum and has been in constant research and development, to the point where the solutions the technology is offering are far superior in quality and in humanity compared to the solutions Web2 provides.

Web3 is still in its early stages. While there’s still so much you can do right now, it pales in comparison to what we expect to accomplish with it. In the meantime, it is a patchwork of platforms, services and development environments. Ones that still offer experiences ranging in a spectrum between half-decent to amazing. So… should you wait for the latter to become the norm before deciding to dive in?

Beginning to explore and experience now means not just understanding what is being built, but even having a say in how it develops. Because it won’t be advertisers, government agencies or tech giants who control the next iteration of the internet. It will be the users. And the more users begin experiencing Web3 today, the more they can help build it into something far better than Web 2. Creating the metaverse, or doing business in/with the metaverse is a chance to correct what the creators of the internet got wrong and some say that the key to that is blockchain technology.


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In the end, we need to ask ourselves, WHY embrace Web3 and the metaverse?

  • Why limit your entrepreneurialism to one geographic location? By using decentralized and process-agnostic solutions, we can collaborate or hire on a more global scale, making business ventures virtually limitless.
  • Financial transactions built on Web3 can be currency-agnostic, and therefore, global.
  • Take advantage of the freedom to build decentralized applications (dApps) that are devoid of centralized control and management, allowing greater freedom and flexibility.
  • Avoid the data war with the ability to conduct business without treading in the world of mammoth player monopolies like Google or Amazon.
  • Really own your intellectual property, and even make it portable with contracts that are auditable and immutable.
  • Do you want to employ ethics in business or indulge philanthropy? Web3 gives you the ability to use data in an ethical way, due to the decentralization. Change the exploitative and intrusive nature of what the internet has become.

To figure out HOW to embrace Web3 and the metaverse, first figure out what speaks to your value proposition as it could be applied to almost any use case, from retail to gaming to business operations, company culture and socialization.

And overall, remember that Web3 and the metaverse are evolving prospects that will grow and change as it seeps into daily life, and that we are still in the process of dealing with the bad actors. But the opportunities abound for a whole new way of doing things.

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