Browsing Tag
Artificial Intelligence
51 posts
Marketing Lessons We Learned in 2021
Can you believe that we’re about to say hello to 2022? Feels like it was just yesterday that we were talking about the digital marketing trends to look out for in 2021. The global pandemic has changed not only our way of living and communicating, but how we operate businesses as well. With thousands and...
Why Conversational Commerce Is the Future of E-Commerce
Conversational commerce is the future of e-commerce. That seems like a pretty bold statement, right? And if you’re not too familiar with all things conversational commerce, you might think we’re jumping the gun a little on this one – but hear us out. Conversational commerce is essentially a strategy where the use of messaging services corresponds...
Why VR Technology is 2022’s Must-Have Business Tool
Facebook’s Mark Zuckerberg made headlines this year with his ambitious plans to build a metaverse, a world in which social and professional interactions are mediated by immersive digital technologies. But away from the front pages, these technologies are already being enthusiastically adopted by forward-thinking companies. And while the past year has seen a plethora of...
How to Build a Better Startup with Responsible Artificial Intelligence
Startups are quick to announce that they use artificial intelligence (AI) technology to provide better results for their clients, streamline workflows, create products more efficiently, and offer software solutions far beyond those of their competitors. But while AI can provide tangible benefits to help you automate and grow your startup, you need to use it...
3 Ways Artificial Intelligence Can Help Inbound Marketing
Today, inbound marketing is inescapable for any startup that wants to be successful online. Not surprisingly, a survey done by Statista found that content marketing was believed to be the most effective digital marketing technique according to marketers — followed by marketing automation, big data, and artificial intelligence (AI). The one downside of inbound marketing...
How Artificial Intelligence Can Enhance the Employee Experience in HR
Artificial intelligence (AI) raises everything from fears of a takeover by machines to optimism that computers will solve some of humanity's toughest challenges. Still, it is fast becoming an important consideration for many business processes, and human resources (HR) is no different. HR departments are starting to deploy AI solutions to save costs, influence more...
How to Use AI to Successfully Build and Scale Your Retail Business
Starting a business is no easy task. The commitment and time sacrifice are significant, and the expenditure of capital combined with the stress of managing numerous tasks can be overwhelming. Growing your business can be equally as challenging. In addition to facing operational issues, you also need to take into consideration the management of additional...
Want to Stay Ahead of the Curve? Here Are 4 Ways to Build an AI-First Culture
The artificial intelligence (AI) of today and tomorrow will look very different from the AI from yesteryear. To embrace its limitless opportunities, businesses need to adapt an AI-first culture. StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here How to adapt an AI-first culture Looking toward the future It’s 2030. Laura...
Taking the Pulse: Private 5G
We asked IT decision-makers what would drive them to deploy private 5G. In the process, we discovered that many are already exploring this nascent technology. To take the pulse of technology and business trends, Dell Technologies has been regularly surveying 800 IT decision-makers (ITDMs) across six countries (U.S., U.K., France, Germany, Brazil and China). In...
COVID-19 Exposed the Digital Divide: Here’s How We Can Close it with 5G
The pandemic has recast our view of internet connectivity for all as a critical component to an equitable society. Yet many rural and low-income communities around the world, including those in large urban areas, lack reliable, affordable internet access. Learn what needs to be done now to close this digital divide. In 2020, the world...
5 Ways to Optimize Your Website for Voice Search
With the rise of artificial intelligence (AI) and machine learning (ML), voice assistants are becoming indispensable assets of everyday life. Voice search not only helps us multitask, but cuts out typing, waiting for a page to load and scrolling for answers. It also returns concise, accurate and fast results. A voice-first world is underway, with...
How AR and AI are Driving Innovation Amid Social Distancing
AR and AI tools are a goldmine for retailers that can gather customer data to improve marketing, product development and personalization. Read how AR and AI work together to drive trendy new innovations like touchless makeup trials that make distance shopping easier. Theresa Novicky knows makeup. Based in Raleigh, North Carolina, Novicky, a beautician, loves...
WJR Business Beat with Jeff Sloan: LLamasoft Acquisition Puts Spotlight on Michigan Startups (Episode 140)
Today, we've got some great news to report coming out of Ann Arbor. Another unicorn has emerged, as LLamasoft, an AI-based business for supply chain management, has been acquired for $1.5 billion. Jeff spoke with Ara Topouzian, executive director of the Michigan Venture Capital Association, who had this to say about the news: “It’s great news for the state...
Why Emotional Connection is Essential in Business
Emotional connection is now more important than ever, with remote work, social distancing and shelter in place orders. Rana el Kaliouby is a scientist, innovator and entrepreneur, as well as the inventor of her company Affectiva’s award-winning emotion recognition technology. Affectiva is the pioneer in emotion recognition software, or emotion AI. The technology company grew...
3 Ways Technology Can Revive Your Recruiting and Hiring Strategy
Thankfully, gone are the days of employers sifting through stacks of paper resumes to find the best candidates out there. With just the click of a button, recruiters can search for candidates nationwide and narrow down the applicant pool to specific hiring qualifications. While finding candidates may be easier than ever before, today’s personnel have...
Smarter Service, Happier Customers: Why Your Business Needs Cognitive Chatbots
Chatbots are everywhere. From your online banking page to takeout restaurant websites, it seems rare nowadays to not see that friendly pop-up in the corner of your screen while browsing the web: “Hello! How can we help?” When the chatbot is capable of handling customer service enquiries, it’s certainly a useful tool for businesses to...
The Power of Personalization and Automation in Email Marketing
Email personalization has come a long way. In the early days of email marketing, it was enough to simply send an email in order to get results. Today, the shotgun approach doesn’t work. Research shows that 52 percent of consumers are willing to walk from a brand or product if they don’t get personalized messages....
Identify E-Commerce Market Gaps to Forge Success in a Digital World
When most people think of e-commerce, they imagine selling a physical product through an online platform. While many aspiring entrepreneurs find success doing just that, a growing number of companies are using e-commerce to deliver services that support their customer’s digital needs, from improved cybersecurity to chatbot services and ad management support. For entrepreneurs who...
Take Your Startup’s Marketing Automation Further with AI
It’s been said that artificial intelligence (AI) is the future, but I’d argue that AI is very much a thing of the here and now. It’s playing an increasingly significant role in marketing efforts, and is taking marketing automation to the next level. And during an era when customers are demanding fast and hyper-personalized service,...
3 Essential Email Marketing Trends to Utilize in 2019
Technology advancements in email marketing have come fast and furious, with automation and integrations bringing new capabilities to businesses of all sizes. Some of the major benefits include the ability to automate a series of personalized communications to customers and prospects, which can play a major role in cultivating customers and improving sales conversion rates....