Do you have a People Strategy?

Latest posts by Andrew Field (see all)

I’m a big believer in "first who, then what." (From the wonderful book Good to Great) This means that having great people in place is more important than having a super-duper strategy. Why? If you have a great strategy but you don’t have the people who can execute on that strategy, you’re out of luck. But if you have great people and a lousy strategy, your people will fix the strategy, then execute it superbly!

There are zillions of books and courses on how to hire and keep great people. At PFL, we have our own systems for making sure that we attract, hire, retain, and promote only high performers. But it has taken us many years to develop our people processes.

If you want the short version, check out marketing guru Seth Godin’s post on "Sheepwalking" for the best summary I’ve ever seen on a great people philosophy.

Seth Godin is a brilliant marketing guy who says the best marketing is to deliver a great product/service, then let your happy customers be your marketing force. I generally like his viewpoint. It was Seth’s talk in Dallas that lead us to combine two of his concepts into an important PFL focus: "Create Remarkable Interactions!"

This post is amazing, and it captures PFL’s people philosophy perfectly: Hire great people, and don’t ask them to be sheep! In fact, don’t let them act like sheep!!

I define "sheepwalking" as the outcome of hiring people who have been raised to be obedient and giving them a braindead job and enough fear to keep them in line.
The biggest step, though, comes from anyone who teaches or hires. And that’s to embrace non-sheep behavior, to reward it and cherish it. As we’ve seen just about everywhere there’s been growth lately, that’s where the good stuff happens.

Please read

Related Posts
Read More

Cybersecurity: Why It’s Important for Small Businesses

Technological advances today have made individuals and businesses more interconnected than ever. But the same networks that keep people connected also abound with cyber threats. Cybersecurity is a must because companies now rely on these...
employee retention
Read More

5 Tips to Hold on to High-Performing Employees

Even before the pandemic, employers complained of labor shortages. Now, they’re experiencing an even tougher time finding and retaining high performers. How challenging is the marketplace for businesses looking to fill seats with talented professionals?...
Read More

The 4 Elements Necessary for Building Innovative Teams

In order to gain traction, earn revenue and turn a brand into a sustainable business, entrepreneurs must innovate. And in order to understand how to build innovative teams, it is important to first understand what...