How to target talent using LinkedIn

Latest posts by Ian Butterworth (see all)

Recruiting for Small Business on LinkedIn

One of the best ways for a small business to expand is by sourcing the right talent that will help to take your company to the next level. There is now a wealth of talent accessible online, but many startups are unsure how to tap into this resource. If you are looking to grow your business, one of the best ways to start is by familiarizing yourself with the features of LinkedIn.

LinkedIn has recently published Recruiting for Small Business: The Ultimate LinkedIn Guide, a guide that features all of the information you need in order to attract new talent. IT recruitment specialists Lucas Blake have created a helpful infographic using key takeaways from the guide that can help you to start using LinkedIn in your own recruitment efforts.

The infographic features handy insights on growing your LinkedIn following, advice on how to maximize your company page, suggestions on the right type of content to share, and how to make first contact with prospective candidates.

If your company page is the first thig that candidates see, you need to make sure that it provides an appealing reflection of your company. Showcase your core values and the attributes that would entice a prospective employee to become part of your team.

When it comes to sharing content, keep employer brand in mind. Build a reputation for success and opportunity by sharing the career progression of your employees to highlight the opportunities that your company offers. In order to promote engagement with your followers, share relevant and valuable video and rich media.

If you want to tap into the pool of passive candidates who may not be actively looking for a new job but would consider the right opportunity, make personalized contact with InMail. When doing this make sure you review the candidates profile in order to highlight what makes them appealing. As well as pitching the role, gauge their interest in new opportunities.

We hope that these insights have inspired you think differently about your recruitment tactics!

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