How to target talent using LinkedIn

Latest posts by Ian Butterworth (see all)

Recruiting for Small Business on LinkedIn

One of the best ways for a small business to expand is by sourcing the right talent that will help to take your company to the next level. There is now a wealth of talent accessible online, but many startups are unsure how to tap into this resource. If you are looking to grow your business, one of the best ways to start is by familiarizing yourself with the features of LinkedIn.

LinkedIn has recently published Recruiting for Small Business: The Ultimate LinkedIn Guide, a guide that features all of the information you need in order to attract new talent. IT recruitment specialists Lucas Blake have created a helpful infographic using key takeaways from the guide that can help you to start using LinkedIn in your own recruitment efforts.

The infographic features handy insights on growing your LinkedIn following, advice on how to maximize your company page, suggestions on the right type of content to share, and how to make first contact with prospective candidates.

If your company page is the first thig that candidates see, you need to make sure that it provides an appealing reflection of your company. Showcase your core values and the attributes that would entice a prospective employee to become part of your team.

When it comes to sharing content, keep employer brand in mind. Build a reputation for success and opportunity by sharing the career progression of your employees to highlight the opportunities that your company offers. In order to promote engagement with your followers, share relevant and valuable video and rich media.

If you want to tap into the pool of passive candidates who may not be actively looking for a new job but would consider the right opportunity, make personalized contact with InMail. When doing this make sure you review the candidates profile in order to highlight what makes them appealing. As well as pitching the role, gauge their interest in new opportunities.

We hope that these insights have inspired you think differently about your recruitment tactics!

Previous Article

Blog: Why you should be investing

Next Article

Hiring the Right Person:12 Tips for Your Start-up

Related Posts
supply chain
Read More

How to Keep Vendors and Clients Happy During Supply Chain Hiccups

Supply chain breakdowns are happening due to global disruptions, rising costs and increased consumer expectations. Businesses can't always stop supply chain hiccups, but they can learn from them and limit their impact on vendors and clients. How a business responds to a supply chain issue can have far-flung effects. A company that is proactive and...
implementing new systems
Read More

9 Mistakes to Avoid When Implementing New Systems

If your systems aren’t lean, efficient and precise, you’re wasting time and money while putting your business at unnecessary risk. If you’re going to build out new systems, you need to do it right. Avoid these nine mistakes when building new systems to transform how work gets done in your business. 1. Ignoring human nature...
Read More

How to Support Employee Mental Health and Avoid Startup Burnout

When it comes to finding the right job — and staying there — candidates are looking for a lot, especially in a virtual setting. Gone are the days where foosball tables and free snacks constituted benefits. Of course, we still love them, but there has to be more that matters. People are primarily looking to...
Read More

The Role of a Recruiter and HR in Small Business

You’ve launched your business and it’s humming along. Like most entrepreneurs, you wear plenty of hats, including chief human resources (HR) and recruitment officer. Here’s the problem, though: You can’t handle all your employee-related responsibilities forever. If you do, you could find yourself in trouble. The issue isn’t just that you’re going to spread yourself...