On this week’s episode of StartupNation Radio, Jeff Sloan speaks with Digital Resource founder and president Shay Berman about two forms of advertising critical to small businesses: Google ads and programmatic advertising.
Tune in to the StartupNation Radio show with Shay Berman below:
Shay Berman, the founder and president of Digital Resource, a digital marketing agency. He is StartupNation’s digital marketing expert.
During the episode, Shay discusses:
- How Google ads are great for targeting audiences who know what they’re looking for.
- How programmatic advertising can be used to target anyone you want in the world, wherever they go.
- The key elements of an online ad and how they can help you reach your audience.
Tune in to the full StartupNation Radio show with Spath, Berman and Packer to learn about issues that matter to small businesses (plus, a little football):
We’ll be back next weekend with another exciting episode of StartupNation Radio! Stay tuned.
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