Browsing Tag
shay berman
8 posts
Ask the Experts on StartupNation Radio: Shay Berman Share Tips on Crafting a Holiday Marketing Plan
On this week's episode of StartupNation Radio, Jeff Sloan speaks with Digital Resource founder and president Shay Berman about creating a razzle-dazzle holiday marketing strategy, including timing, the value of text messaging, and promotion and discounting decisions. . Tune in to the StartupNation Radio show with Shay Berman below: Shay Berman, the founder and...
Questions to Ask When Hiring a Marketing Agency
Nearly 84% of B2Bs and 62% of B2Cs outsource at least one part of their marketing. This shows that more and more businesses are seeing the advantages of outsourcing to digital marketing agencies, especially during this time of worldwide slowdown because of the COVID-19 outbreak. Aside from the 70% savings of employee costs, outsourcing to...
Everything You Need to Know About Starting a Podcast
If you’re looking to increase the size of your network, position yourself as an authority in your industry, or find new ways to effectively promote your products or services, then you should try starting a podcast. Not only is it a great format to share your expertise in your industry, but it’s also an effective...
Ask the Experts on StartupNation Radio: Shay Berman on Online Advertising
On this week's episode of StartupNation Radio, Jeff Sloan speaks with Digital Resource founder and president Shay Berman about two forms of advertising critical to small businesses: Google ads and programmatic advertising. Tune in to the StartupNation Radio show with Shay Berman below: Shay Berman, the founder and president of Digital Resource, a digital marketing...
Ask the Experts: Michael Spath, Shay Berman, and Greg Packer on StartupNation Radio
On this week's episode of StartupNation Radio, Jeff discusses small business funding before speaking with StartupNation's subject matter experts: Kapnick Insurance Group's Michael Spath, Digital Resource's Shay Berman, and AccessPoint's Greg Packer. Tune in to the full StartupNation Radio show with Spath, Berman and Packer to learn about small business funding and hear important small...
5 Ways Programmatic Advertising Can Benefit Your Brand in 2021
Programmatic advertising is the automated buying and selling of digital ads in real time. It can be used to access virtually any channel, such as desktop platforms, mobile platforms, connected TVs and more. The goal of programmatic advertising is to increase efficiency and transparency both to the advertiser and the ad publisher through real-time auctions...
WJR Business Beat with Jeff Sloan: Small Business Marketing 101 Requires SEO (Episode 265)
On today's Business Beat, Jeff talks to Shay Berman, founder and president of marketing company Digital Resource and StartupNation's digital marketing expert, about why SEO is the key to creating awareness for your business. Tune in to the Business Beat, below, to learn more tips about SEO and how to put it to work for...
Ask the Experts: Meet Our 3 New Subject Matter Experts on StartupNation Radio
On this week's episode of StartupNation Radio, Jeff talks to StartupNation's new subject matter experts: Shay Berman of Digital Resource, Greg Packer of AccessPoint and Michael Spath of Kapnick Insurance Group. Tune in to the full StartupNation Radio show with Berman, Packer and Spath to learn more about our experts and their specialties: First up...