shay berman Archives

5 Ways Programmatic Advertising Can Benefit Your Brand

Programmatic advertising is the automated buying and selling of digital ads in real time. It can be used to access virtually any channel, such as desktop platforms, mobile platforms, connected TVs and more. The goal...

byShay Berman

October 12, 2022

6 Essential Web Design Elements to Boost Your Website’s Conversions

As a business owner, the primary goal of your website is to convert visitors — whether the conversion is an email subscription, a lead for email newsletter subscription or a purchase. After all, what’s the...

byShay Berman

January 31, 2022

Ask the Experts on StartupNation Radio: Shay Berman Share Tips on Crafting a Holiday Marketing Plan

On this week's episode of StartupNation Radio, Jeff Sloan speaks with Digital Resource founder and president Shay Berman about creating a razzle-dazzle holiday marketing strategy, including timing, the value of text messaging, and promotion and...

byStartupNation

October 24, 2021

Questions to Ask When Hiring a Marketing Agency

Nearly 84% of B2Bs and 62% of B2Cs outsource at least one part of their marketing. This shows that more and more businesses are seeing the advantages of outsourcing to digital marketing agencies, especially during...

byShay Berman

October 13, 2021

Everything You Need to Know About Starting a Podcast

If you’re looking to increase the size of your network, position yourself as an authority in your industry, or find new ways to effectively promote your products or services, then you should try starting a...

byShay Berman

September 29, 2021

Ask the Experts on StartupNation Radio: Shay Berman on Online Advertising

On this week's episode of StartupNation Radio, Jeff Sloan speaks with Digital Resource founder and president Shay Berman about two forms of advertising critical to small businesses: Google ads and programmatic advertising. Tune in to...

byStartupNation

September 25, 2021

WJR Business Beat with Jeff Sloan: Small Business Marketing 101 Requires SEO (Episode 265)

On today's Business Beat, Jeff talks to Shay Berman, founder and president of marketing company Digital Resource and StartupNation's digital marketing expert, about why SEO is the key to creating awareness for your business. Tune...

byStartupNation

July 28, 2021

Ask the Experts: Meet Our 3 New Subject Matter Experts on StartupNation Radio

On this week's episode of StartupNation Radio, Jeff talks to StartupNation's new subject matter experts: Shay Berman of Digital Resource, Greg Packer of AccessPoint and Michael Spath of Kapnick Insurance Group. Tune in to the...

byStartupNation

July 24, 2021