StartupNation Radio

Ask the Experts: Meet Our 3 New Subject Matter Experts on StartupNation Radio

On this week’s episode of StartupNation Radio, Jeff talks to StartupNation’s new subject matter experts: Shay Berman of Digital Resource, Greg Packer of AccessPoint and Michael Spath of Kapnick Insurance Group.

Tune in to the full StartupNation Radio show with Berman, Packer and Spath to learn more about our experts and their specialties:

First up is Berman, the founder and president of Digital Resource, a digital marketing agency. He is StartupNation’s digital marketing expert.

During the interview, Berman discusses:

  • The three keys entrepreneurs can use to drive awareness
  • Why social media plays such a large role into consumers’ buying and decision-making processes
  • How to know which market will fit your business’ needs
  • Why paid ads are the best way to get traffic quickly
  • How to grow your organic social media presence

For more information about Digital Resource, visit the official website, and follow on Facebook, Twitter and LinkedIn.

Ready to future-proof your business? Take the first step by contacting the experts at Digital Resource!

Next is Packer, president of AccessPoint, a business that provides human resource services. Packer is StartupNation’s human resources expert.

During the interview, Packer explains:

  • How AccessPoint works and why it’s beneficial for employers
  • When an employer should intersect with a company like AccessPoint
  • How work and employment has changed since the pandemic
  • What companies should pay attention to post-COVID-19
  • Why entrepreneurs should focus on executing their core vision

For more information about AccessPoint, visit the official website, and follow on Facebook, Twitter and LinkedIn.

Schedule a Consultation with AccessPoint

Next is Michael Spath, a client executive for Michigan-based Kapnick Insurance Group, a full-service insurance brokerage. He is StartupNation’s insurance expert.

During the interview, Spath talks about:

  • How he went from owning a small business to going into the insurance world
  • Why everyone needs insurance
  • What coverage is crucial for small business owners
  • How a business owner’s policy works
  • Why every business owner should invest in cyber insurance

For more information about Kapnick Insurance Group, visit the official website, and follow on Facebook and LinkedIn.

Contact Michael Spath with any of your insurance questions

We’ll be back next weekend with another exciting episode of StartupNation Radio! Stay tuned.

Do you have a great entrepreneurial success story to share? Tell us your story here and you could be featured on an upcoming episode of StartupNation Radio.

Previous Article
WJR Business Beat

WJR Business Beat with Jeff Sloan: New Wave of Women-Led Businesses are Dominating the Startup Space (Episode 263)

Next Article
WJR Business Beat

WJR Business Beat with Jeff Sloan: 3 Companies Now Get 50% of All U.S. Ad Spend (Episode 264)

Related Posts
Read More

A Beginner’s Guide to Business Success in the Metaverse 

There’s no hiding from it: The metaverse is coming, and it’s on track to disrupt the world of business as we know it. Championed by newly rebranded Meta (formerly Facebook), the metaverse will be a network of 3D, 360-degree immersive and interactive micro-worlds. These digital spaces are where we will buy products, consume media,  learn...
wjr business beat
Read More

WJR Business Beat: Top Marketing Channel in 2022? Email (Episode 351)

On today's Business Beat, Jeff Sloan talks about why small business marketers in 2022 believe that email is the top go-to channel to use. Tune in to the Business Beat below to learn more:   Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of...
Read More

4 Reasons to Consider Outsourcing Your Sales Support

Sales representatives are responsible for boosting the company’s profits, and it can be a daunting task. Because of this, sales support takes some of this burden off their backs. Having sales support may not directly improve sales, but it has a positive impact on operations. Additionally, representatives can concentrate on improving their performance. The roles...
focus groups
Read More

Build on Metrics by Designing Effective Focus Groups

Click-through rates, purchasing history, engagement rates—such metrics are helpful, but for ultimate success as a brand, you need to get beyond the what of customer behavior and uncover the why.  Focus groups are one of the most effective ways to do that. They allow you to engage your customers in conversation and gain valuable qualitative...