WJR Business Beat

WJR Business Beat with Jeff Sloan: Click and Collect Has Become a Mainstay in the Way Consumers Make Their Purchases (Episode 205)

As we move further and further away from the epicenter of the pandemic of 2020, it’s becoming clearer which changes the pandemic caused that will be here to stay long into the future. On this morning’s Business Beat, Jeff discusses click and collect, a distinct consumer behavior in which customers make their purchases online and go to the store to pick them up.

As U.S. click and collect sales nearly doubled in 2020, this business trend is here to stay.

Listen to the Business Beat, below, to learn more about the staying power of click and collect:

“If you’re thinking of starting a business or are focused on wanting to be at the leading edge of how business will be conducted in the future with your current business, give careful consideration to the changing consumer habits that are reshaping the way business is done, and then make sure you’re ready to conduct business accordingly.”

– Jeff Sloan

Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.

Are you an entrepreneur with a great story to share? If so, contact us at [email protected] and we’ll feature you on an upcoming segment of the WJR Business Beat!

Good morning, Paul.

As we move further and further away from the epicenter of the pandemic of 2020, it’s becoming clearer which changes the pandemic caused that will be here to stay long into the future. Certainly, we all know that e-commerce has arrived as a mainstay in the way consumers make their purchases, and one form of e-commerce known as click and collect is now predicted to be part of the new normal, as well.

Click and collect is a distinct consumer behavior in which they make their purchases online. It could be a meal ordered from a restaurant, or it could be, say, a purchase from a local retail store, but instead of having it shipped or delivered, the consumer goes to the establishment and picks the item up him or herself.

So, the transaction happens online, and the pickup happens at the physical location, sort of a hybrid between buying online and buying locally at a store. And during the pandemic, this behavior skyrocketed.

In fact, U.S. click and collect sales more than doubled in 2020, said Ethan Cramer-Flood, eMarketer senior forecasting writer, predicts that click and collect will sustain double digit growth rates.

Of course, the pandemic drove this activity out of necessity since many consumers either couldn’t dine in at a given restaurant because it was closed to in-person dining or out of safety concern because people simply didn’t want to go into an establishment to make a purchase out of fear of increased risk of exposure.

But if you think about it, the reason it’s here to stay is because it just makes good sense. It’s a convenient way to transact the purchase. Doing it online via desktop or mobile and driving locally and picking up your own purchase means you get it when you want it with no added shipping or delivery fees.

The bottom line? If you’re thinking of starting a business or are focused on wanting to be at the leading edge of how business will be conducted in the future with your current business, give careful consideration to the changing consumer habits that are reshaping the way business is done, and then make sure you’re ready to conduct business accordingly.

I’m Jeff Sloan, founder and CEO of StartupNation.com, and that’s today’s Business Beat on the Great Voice of the Great Lakes, WJR.

Total
11
Shares
Previous Article
renaldo webb petplate

PetPlate Founder Discusses Navigating the Messy Middle in Business

Next Article
loans for franchises

The Best Loans for Franchises

Related Posts
rebranding
Read More

9 Signs Your Business Needs Rebranding

When you've run a business for quite some time, it can be tempting to update the look and feel of your visual brand identity because you believe it’s the same-old-same-old. By rebranding, you might think that it can freshen your business and even give it a new life. But rebranding isn’t for always necessary. It’s...
Read More

WJR Business Beat: We’re Spending Even More Time Online (Episode 411)

In today's Business Beat, Jeff tells us consumers are spending more time online and explains what businesses need to do to reach them. Tune in below for more details on how digital use has changed with the pandemic:   Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business...
Read More

WJR Business Beat: Win $10,000 Grant Through Verizon Program (Episode 410)

On today's Business Beat, Jeff provides details of the Verizon Small Business Digital Ready program, including free resources, coaching and $10,000 grants to get your small business up and running. Tune in below for more details:     Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat....
Read More

The Fear of Commitment: Why ‘No Obligation’ Is Music to Your Customers’ Ears

We live in a world with endless options and opportunities: where to live, where to eat, where to travel. Things to do, things to see… …Things to buy.  With so many options (and many at their fingertips), why would customers want to commit to something? They wouldn’t. And often don’t. After all, having too many...