WJR Business Beat

WJR Business Beat with Jeff Sloan: Data Shows Consumers Want to Shop and Dine Locally (Episode 224)

On this morning’s Business Beat, Jeff shares an ongoing trend in consumer behavior: those who are searching for something online but going to a store locally to actually make the purchase. Visits to local stores and restaurants are top of mind, according to a recent report by Google.

Tune in to the Business Beat, below, to learn more about this great news for local merchants and local restaurants:

Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.

Are you an entrepreneur with a great story to share? If so, contact us at [email protected] and we’ll feature you on an upcoming segment of the WJR Business Beat!

Today’s WJR Business Beat is brought to you by Dell Technologies.

Good morning, Paul!

We know clearly that the pandemic has reshaped consumer behavior, specifically as it relates to shopping and buying behaviors, while it appears that one behavior continues to grow, and that is the behavior of searching for something online but going to a store locally to actually make the purchase.

The journey starts with a consumer going online to find out what store locally sells it, to check price, check for discounts and promotions relative to that purchase intent and or to check local inventory, but doing all of that with the intent of buying it locally. This is really welcome news, of course, as our local merchants are struggling to keep the lights on and keep their businesses alive.

They need our business now more than ever before. And it seems like early indications are that we want to give it to them. Google reports that while buying online is certainly still strong, data shows that there is a real intent to shop at a local brick-and-mortar store or dine at a local restaurant. Searches for local plus businesses, those two terms, have grown by more than 80% year-over-year, including searches like local businesses near me.

What are we wanting to buy locally? Here are the top categories, coming in at number one: restaurants. Number four, gas then food and food near me, according to Google data just released.

So, the bottom line, well, maybe there’s hope for our local merchants and local restaurants that we love so much as a cherished part of our lifestyles.

So, go online to research, find and discover, but make your purchases at a local merchant or a local restaurant as these establishments begin to reopen, and we begin to return to some welcome level of normalcy.

I’m Jeff Sloan, founder and CEO StartupNation.com, and that’s today’s Business Beat on the Great Voice of the Great Lakes, WJR.

Total
0
Shares
Previous Article
WJR Business Beat

WJR Business Beat with Jeff Sloan: Valuable Mentoring Offered by SCORE (Episode 223)

Next Article
StartupNation Radio

An Inside Look at Michigan's Prosperous Venture Capital Community

Related Posts
Read More

WJR Business Beat: Win $10,000 Grant Through Verizon Program (Episode 410)

On today's Business Beat, Jeff provides details of the Verizon Small Business Digital Ready program, including free resources, coaching and $10,000 grants to get your small business up and running. Tune in below for more details:     Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat....
Read More

The Fear of Commitment: Why ‘No Obligation’ Is Music to Your Customers’ Ears

We live in a world with endless options and opportunities: where to live, where to eat, where to travel. Things to do, things to see… …Things to buy.  With so many options (and many at their fingertips), why would customers want to commit to something? They wouldn’t. And often don’t. After all, having too many...
top fintech startups
Read More

Top Fintech Startups in the Midwest 2022

The Midwest is rapidly becoming home to some of the best fintech startups in the country. Chicago, for instance, is becoming a top tech hub for fintech startups, seeing massive growth and funding for its companies. In Columbus, the city’s long history with top banking institutions has created a fertile ground for fintech startups to...
Read More

WJR Business Beat: Business Success Means More Than Making Money (Episode 409)

On today's Business Beat, Jeff Sloan talks with Bob Kratt of Hamilton's Propane about how business success can be measured in more ways than just the bottom line. Tune in to today's Business Beat to learn more:   Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat....