Use customer development to better your product
28 Apr 2015
Customer development is importunate because what customers tell you and what they actually do are two different things.
How does product packaging influence consumer behavior?
05 Nov 2014
With 60-70% of buying decisions made in the store product packaging is key when it comes to marketing your product.
The future: global micro-brands
24 Sep 2005
Walking the Via del Corso here in Rome, an American is exposed to all sorts of designers and boutiques that are uniquely Italian. You can find the same spirit in...Read More
