Browsing Tag
consumer behavior
11 posts
Consumer Behavior in the New Normal: How to Better Serve Your Customers
Due to the pandemic, changes in consumer behavior have emerged across all areas of our lives. For example, more people are now shopping online than ever before: U.S. e-commerce sales grew 44% in 2020, and online spending represented 21.3% of total retail sales for the year, according to Digital Commerce 360. Online sales are just...
Conscious Consumerism: How to Build a Business with Ethics (and Why it Matters)
If you’re building a new business to last, it is extremely important that you focus on your company’s ethics from the very beginning. Why is it so important for entrepreneurs to focus on company ethics and transparency? There is a growing segment of active and informed consumers who vote with their wallet, who will only...
WJR Business Beat with Jeff Sloan: Use Consumer Feedback to Your Competitive Advantage (Episode 233)
On today's Business Beat, Jeff discusses how consumer feedback is one of the most crucial assets in a successful business, especially in modern times, when anyone with access to the web can post their opinions. Tune in to the Business Beat, below, to learn how you can use consumer feedback to propel your business forward:...
WJR Business Beat with Jeff Sloan: Data Shows Consumers Want to Shop and Dine Locally (Episode 224)
On this morning's Business Beat, Jeff shares an ongoing trend in consumer behavior: those who are searching for something online but going to a store locally to actually make the purchase. Visits to local stores and restaurants are top of mind, according to a recent report by Google. Tune in to the Business Beat, below,...
Brand Advocacy: Can Brands Drive Social Movements?
The following excerpt is adapted from “Brands on a Mission.” Dr. Myriam Sidibe, author of "Brands on A Mission," is one of the world's leading experts on how brands can meaningfully adopt social causes to create lasting, transformative change. The strongest brands stand for something bigger than the products they sell – they stand for...
From Novel to the New Normal: Why Presenting Your Idea as Plain Vanilla is Powerful
The following is excerpted from "Flip the Script: Getting People to Think Your Idea Is Their Idea" by Oren Klaff, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Oren Klaff, 2019. Imagine you just created a new cold medicine, and you find it’s 35...
Everything You Need to Know About Modern Consumer Shopping Habits
In 2016, an estimated 1.61 billion people worldwide purchased goods online. Global e-commerce sales amounted to $1.9 trillion, and by 2020, projections are estimated to reach up to $4.06 trillion. Also, 96 percent of Americans with internet access have made an online purchase at some point in their lives, 80 percent having done so in the last month alone. These...
Why Market Research and Competitor Analysis are Essential When Starting Up
As the saying goes, “knowledge is power,” and getting the right information about your market, its competitors and those all-important customers is vital throughout the lifetime of your company. For startups in particular, hitting the ground running is necessary in today’s fast-paced, demanding marketplace. Whether you are new to your field, or a veteran with...
Use customer development to better your product
Using customer development to better your product Anita B. Newton has 20 years of experience helping large marketing organizations such as P&G and Sprint and small companies like Zave Networks, which has since been acquired by Google, grow. She currently runs marketing at startup Mighty Green Solutions, a CPG company that makes eco-friendly products and...
How does product packaging influence consumer behavior?
Good or bad - product packaging can influence consumer behavior! Product packaging is considered as the ultimate opportunity for marketers to communicate the brand’s message visually, positioning the same as a better choice than any of its competitor. In the modern world, consumers are being presented with ever increasing number of alternatives. As such, the...
The future: global micro-brands
Walking the Via del Corso here in Rome, an American is exposed to all sorts of designers and boutiques that are uniquely Italian. You can find the same spirit in the Soho area of New York and on Haight Street in San Francisco, but secretly and quietly, this spirit is going global. The micro-brand is...