How to Improve Your Ecommerce Checkout Page and Increase Sales
Running an online business means every sale counts. So you want to be sure that you do as…
Browsing Tag
consumer behavior
12 posts
Consumer Behavior in the New Normal: How to Better Serve Your Customers
Due to the pandemic, changes in consumer behavior have emerged across all areas of our lives. For example,…
Conscious Consumerism: How to Build a Business with Ethics (and Why it Matters)
If you’re building a new business to last, it is extremely important that you focus on your company’s…
WJR Business Beat with Jeff Sloan: Use Consumer Feedback to Your Competitive Advantage (Episode 233)
On today’s Business Beat, Jeff discusses how consumer feedback is one of the most crucial assets in a…
WJR Business Beat with Jeff Sloan: Data Shows Consumers Want to Shop and Dine Locally (Episode 224)
On this morning’s Business Beat, Jeff shares an ongoing trend in consumer behavior: those who are searching for…
Brand Advocacy: Can Brands Drive Social Movements?
The following excerpt is adapted from “Brands on a Mission.” Dr. Myriam Sidibe, author of “Brands on A…
From Novel to the New Normal: Why Presenting Your Idea as Plain Vanilla is Powerful
The following is excerpted from “Flip the Script: Getting People to Think Your Idea Is Their Idea” by…
Everything You Need to Know About Modern Consumer Shopping Habits
In 2016, an estimated 1.61 billion people worldwide purchased goods online. Global e-commerce sales amounted to $1.9 trillion, and by 2020, projections…
Why Market Research and Competitor Analysis are Essential When Starting Up
As the saying goes, “knowledge is power,” and getting the right information about your market, its competitors and…
Use customer development to better your product
Customer development is importunate because what customers tell you and what they actually do are two different things.
How does product packaging influence consumer behavior?
With 60-70% of buying decisions made in the store product packaging is key when it comes to marketing your product.
The future: global micro-brands
Walking the Via del Corso here in Rome, an American is exposed to all sorts of designers and…