consumer behavior Archives

Consumer Behavior in the New Normal: How to Better Serve Your Customers

Due to the pandemic, changes in consumer behavior have emerged across all areas of our lives. For example, more people are now shopping online than ever before: U.S. e-commerce sales grew 44% in 2020, and...

byShay Berman

September 27, 2022

Conscious Consumerism: How to Build a Business with Ethics (and Why it Matters)

If you’re building a new business to last, it is extremely important that you focus on your company’s ethics from the very beginning. Why is it so important for entrepreneurs to focus on company ethics...

byShannon Threlfall

December 14, 2021

WJR Business Beat with Jeff Sloan: Use Consumer Feedback to Your Competitive Advantage (Episode 233)

On today's Business Beat, Jeff discusses how consumer feedback is one of the most crucial assets in a successful business, especially in modern times, when anyone with access to the web can post their opinions....

byStartupNation

June 3, 2021

WJR Business Beat with Jeff Sloan: Data Shows Consumers Want to Shop and Dine Locally (Episode 224)

On this morning's Business Beat, Jeff shares an ongoing trend in consumer behavior: those who are searching for something online but going to a store locally to actually make the purchase. Visits to local stores...

byStartupNation

May 13, 2021

Brand Advocacy: Can Brands Drive Social Movements?

The following excerpt is adapted from “Brands on a Mission.” Dr. Myriam Sidibe, author of "Brands on A Mission," is one of the world's leading experts on how brands can meaningfully adopt social causes to...

byDr. Myriam Sidibe

July 21, 2020

From Novel to the New Normal: Why Presenting Your Idea as Plain Vanilla is Powerful

The following is excerpted from "Flip the Script: Getting People to Think Your Idea Is Their Idea" by Oren Klaff, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random...

byOren Klaff

August 20, 2019

Everything You Need to Know About Modern Consumer Shopping Habits

In 2016, an estimated 1.61 billion people worldwide purchased goods online. Global e-commerce sales amounted to $1.9 trillion, and by 2020, projections are estimated to reach up to $4.06 trillion. Also, 96 percent of Americans with internet access have made...

byLiv Taylor-Weale

January 11, 2018

Why Market Research and Competitor Analysis are Essential When Starting Up

As the saying goes, “knowledge is power,” and getting the right information about your market, its competitors and those all-important customers is vital throughout the lifetime of your company. For startups in particular, hitting the...

byAngela Bradbury

September 10, 2017

Use customer development to better your product

Using customer development to better your product Anita B. Newton has 20 years of experience helping large marketing organizations such as P&G and Sprint and small companies like Zave Networks, which has since been acquired...

byLioness Magazine

April 28, 2015

How does product packaging influence consumer behavior?

Good or bad - product packaging can influence consumer behavior! Product packaging is considered as the ultimate opportunity for marketers to communicate the brand’s message visually, positioning the same as a better choice than any...

byJohn McCabe

November 5, 2014

The future: global micro-brands

Walking the Via del Corso here in Rome, an American is exposed to all sorts of designers and boutiques that are uniquely Italian. You can find the same spirit in the Soho area of New...

byJonathan Hudson

September 24, 2005