Browsing Tag

consumer behavior

11 posts
lifestyle brand
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Consumer Behavior in the New Normal: How to Better Serve Your Customers

Due to the pandemic, changes in consumer behavior have emerged across all areas of our lives. For example, more people are now shopping online than ever before: U.S. e-commerce sales grew 44% in 2020, and online spending represented 21.3% of total retail sales for the year, according to Digital Commerce 360.  Online sales are just...
brands on a mission social movements
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Brand Advocacy: Can Brands Drive Social Movements?

The following excerpt is adapted from “Brands on a Mission.” Dr. Myriam Sidibe, author of "Brands on A Mission," is one of the world's leading experts on how brands can meaningfully adopt social causes to create lasting, transformative change. The strongest brands stand for something bigger than the products they sell – they stand for...
modern consumer
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Everything You Need to Know About Modern Consumer Shopping Habits

In 2016, an estimated 1.61 billion people worldwide purchased goods online. Global e-commerce sales amounted to $1.9 trillion, and by 2020, projections are estimated to reach up to $4.06 trillion. Also, 96 percent of Americans with internet access have made an online purchase at some point in their lives, 80 percent having done so in the last month alone. These...
market
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Why Market Research and Competitor Analysis are Essential When Starting Up

As the saying goes, “knowledge is power,” and getting the right information about your market, its competitors and those all-important customers is vital throughout the lifetime of your company. For startups in particular, hitting the ground running is necessary in today’s fast-paced, demanding marketplace. Whether you are new to your field, or a veteran with...
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Use customer development to better your product

Using customer development to better your product Anita B. Newton has 20 years of experience helping large marketing organizations such as P&G and Sprint and small companies like Zave Networks, which has since been acquired by Google, grow. She currently runs marketing at startup Mighty Green Solutions, a CPG company that makes eco-friendly products and...
retail stores
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How does product packaging influence consumer behavior?

Good or bad - product packaging can influence consumer behavior! Product packaging is considered as the ultimate opportunity for marketers to communicate the brand’s message visually, positioning the same as a better choice than any of its competitor. In the modern world, consumers are being presented with ever increasing number of alternatives. As such, the...
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The future: global micro-brands

Walking the Via del Corso here in Rome, an American is exposed to all sorts of designers and boutiques that are uniquely Italian. You can find the same spirit in the Soho area of New York and on Haight Street in San Francisco, but secretly and quietly, this spirit is going global. The micro-brand is...