WJR Business Beat: Which State Is Most Obsessed With Social Media? (Episode 414)

In today’s Business Beat, Jeff Sloan offers details of a Hennessy Digital study on America’s obsession with social media.

Tune in below to find out the top 3 most obsessed states:


Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.

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Good morning, Paul!

We know that people spend an incredible amount of time on social media platforms these days, whether they’re watching TikTok videos or catching up on what’s going on with your friends on Facebook or Instagram, down to what they had for lunch today, by the way. Well, we, Americans are just simply obsessed with social media.

So which state is most obsessed? Well, that’s a good question. And we’ve got the answers. Thanks to digital marketing agency Hennessy Digital. They analyzed the number of Google searches for social media platforms, including Instagram, Facebook, Twitter, in each U.S. state to determine which state had the most searches per month for every thousand people.

Now, before we get to the top three states, those most obsessed with social media, here are a couple of other facts from the study. One, the study found that Hawaii was the least obsessed with social media. Alaska was second least and Louisiana was third least obsessed. Facebook was the most Googled social media site in every state, the least searched Snapchat.

And now onto the list. Here’s the top three most social media obsessed states in the United States. Maine landed in third place. Second most social media obsessed state in the study was Tennessee. And who gets the top honors? Well, North Carolina is the most social media obsessed state in the country.

A Hennessy Digital spokesperson had this to say, “It’s interesting to see a variety of states from all corners of the U.S. and the top 10 for social media obsession.” He says it’s also fascinating to see how popular Facebook remains nearly 20 years after it was founded, despite challenges from upstarts like Snapchat and TikTok.

So there you have it, Paul. We love our social media.

I’m Jeff Sloan, founder and CEO of startupnation.com, and that’s today’s Business Beat on the Great Voice of the Great Lakes, WJR.

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