Browsing Tag
storytelling
116 posts
9 Steps for Building Your Brand on Social Media for Respect, Recognition, Results and Revenue
When you’re first starting out and trying to spread the word about your product or service, social media is one of the most important tools you’ll have at your disposal. If used correctly, social media can help you build respect for your brand, which leads to brand recognition, and eventually those results become revenue. If...
Business Awards: A Guide to Selecting an Award and Crafting a Winning Submission
Securing third-party recognition and validation of your efforts and achievements through business awards can be very valuable in helping establish credibility and a positive reputation for your business. If you’re interested in trying to win business awards, the first step is simple: research. There are dozens, if not hundreds, of different award opportunities for your...
5 Tips for Mastering Your Brand Storytelling
How are customers, employees and investors able to connect with a business? Companies have a way of coming to life, and often, it’s through the power of brand storytelling. The best businesses have a story, and the best entrepreneurs know how to weave storytelling into their brand narrative. Do you? StartupNation exclusive discounts and savings...
The Perfect Side Hustle: Amplify Your Strengths and Sharpen Your Skills
The perfect side hustle fuses passion, expertise and a prototyping mindset. Hustling comes naturally to entrepreneurs, and during the pandemic, it has become even more essential to get out there and make a buck. To naysayers who fear a side venture might divert them from an amazing startup or great job down the line, listen...
Why You Need a Business Mentor (and Where You Can Find One)
Mattie Mae Larson has a growing business in Hawaii turning trash into treasure. Her company, Upcycle Hawaii, creates wallets, zipper pouches, bookmarks, beach totes and a plethora of other products. All of Upcycle Hawaii’s items are made from post-consumer waste diverted from local landfills. While her business has been built with blood, sweat and tears,...
3 Detroit Entrepreneurs Share Keys to Success on StartupNation Radio
On this week's episode of StartupNation Radio, Jeff talks to three Detroit entrepreneurs: Brad Baxter and Jacob Zuppke of AutoPets and Doug Schwartz of Detroit Wick and Trip Wipes. StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here Tune in to the full StartupNation Radio show with Baxter, Zuppke and Schwartz...
This Franchisee Shares How to Survive and Thrive During Tough Times
The year 2020 will always be synonymous with words like “tragic,” “traumatic” and “tough.” For Mosquito Authority® franchise owner B.J. Bacha, it was certainly challenging, but it was also a year when being involved in an essential business brought out the full value in being a franchisee. As many other businesses were shut down by...
3 Food Entrepreneurs Reveal Their Ingredients for Success on StartupNation Radio
On today's food-themed episode of StartupNation Radio, Jeff talks to food entrepreneurs Jessica Harold and Patrick Hingst of Kookys N Cream and chef Laura Romito of High 5 Salts with Benefits. StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here Tune in to the full StartupNation Radio show with food entrepreneurs...
4 Entrepreneurs Share How Passion Led Them to Travel Business on StartupNation Radio
On today's travel-themed episode of StartupNation Radio, Jeff talks to KT Maviglia-Morgan and Jordan Morgan of On Arrival - The Traveler’s Podcast, Sally Bunnell of NaviSavi and Andrea Schubiner of Wanderful Journeys. StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here Tune in to the full StartupNation Radio show with Maviglia-Morgan,...
Learn How to Run a Successful Franchise on StartupNation Radio
On today's franchise-themed episode of StartupNation Radio, Jeff is joined by co-host Chris McCuiston of Goldfish Swim School and two featured guests: Dr. Mary Mason of Little Medical School and Manish Vakil of Tumbles Kids' Gyms. StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here Tune in to the full StartupNation...
These 2 Founders Share Their Inspirational Business Journeys on StartupNation Radio
On today's episode of StartupNation Radio, Jeff interviews two entrepreneurs with Michigan-based businesses: Ali Rose VanOverbeke of Genusee and Zach Berg of Mongers’ Provisions. StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here Tune in to the full StartupNation Radio show with Genusee and Mongers' Provisions here: First up is VanOverbeke,...
Entrepreneurs Share Tips for Overcoming E-Commerce Product Launch Obstacles
With consumers spending more than ever online, it’s no wonder why so many entrepreneurs are joining e-commerce marketplaces in droves. Consumers around the world spent $900 billion at online retailers in 2020, according to report from the Mastercard Economics Institute. Up to 30% of that shift is expected to be permanent, too. This growth, regardless...
Clubhouse Explained and 4 Reasons Why Entrepreneurs Should Find an Invite
When you think about social media, what comes to mind first? It’s likely that Facebook, Twitter, Instagram and LinkedIn are your first thoughts. Perhaps you also thought about TikTok, Pinterest, YouTube or Reddit. It’s hard to keep up with the many new social media apps sprouting up on a regular basis and can sometimes be...
These 4 Entrepreneurs Share Their Startup Stories on StartupNation Radio
On today's episode of StartupNation Radio, Jeff interviews four entrepreneurs who share their startup stories: Tania Shah, Erin Nobles and Lisa Sigman of In The Know Legal; and Kristen Denzer of Tierra Encantada. StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here Tune in to the full episode of StartupNation Radio...
These Exemplary Shark Tank Entrepreneurs Share Their Success Stories on StartupNation Radio
On today's episode of StartupNation Radio, Jeff Sloan is joined by co-host, Matt Damman, owner and inventor of Walkie Chalk and CEO of Commando Lock. Damman is a lifelong entrepreneur and frequent StartupNation Radio show guest and co-host, who had the opportunity to pitch his product, Walkie Chalk, to the Sharks on "Shark Tank." Together,...
Former Microsoft Program Manager Shares His Employee to Entrepreneur Journey
Why is there so much talk about “young” entrepreneurs when the most successful companies (the top 0.1% based on growth of the first five years) are founded by individuals at the average age of 45? Call me a cranky 38-year-old, but the data seems to prove what seems like common sense: It takes a lot...
This Entrepreneur Shares How She Bootstrapped Her Startup (and How You Can, Too)
There are several different ways a startup founder might fund his or her business, including series funding, crowdfunding, loans, venture capital and angel investments. Bootstrapping is another option. As an entrepreneur, investment advisor and consultant to startup founders, I understand that each startup is different. There is no one “best” way to fund your business....
How Startups Can Achieve B Corp Status (and Why it’s Important)
The idea of starting and running a business for any reason other than profit may seem counterintuitive to some. But a growing number of businesses around the world are turning that idea on its head, and showing that business can — and should — do more. During 2020, a 23% growth in global submissions to become...
How to Use Video Marketing to Boost Your Rewards-Based Crowdfunding Campaign
Showing and telling are both essential elements in any rewards-based crowdfunding campaign. Nevertheless, without the show, you’ll never get to the tell — let alone the sell. Crowdfunding is an excellent way for entrepreneurs to test the concept of their product or service and determine market need (or lack thereof). Rewards-based crowdfunding is a great way...
The Secret Behind Unicorn Success of StockX? Start Before You’re Ready
The following is excerpted from "Big Little Breakthroughs: How Small, Everyday Innovations Drive Oversized Results" by Josh Linkner, courtesy of Post Hill Press. When you think of the most influential leaders in the $366 billion global footwear industry, you probably imagine luxe designers such as Christian Louboutin, Jimmy Choo, or Louis Vuitton. Or maybe you...