storytelling Archives

5 Tips for Mastering Your Brand Storytelling

How are customers, employees and investors able to connect with a business? Companies have a way of coming to life, and often, it’s through the power of brand storytelling. The best businesses have a story,...

byRachel Blakely-Gray

October 28, 2022

5 Founders Share the One Piece of Advice They Wish They Knew Before Launching a Business

Becoming an entrepreneur comes with its fair share of unknowns. Taking the leap alone is a daunting feat. Along the way, there will be plenty of lessons learned and aha moments; some of which you...

byStartupNation

August 29, 2022

8 Tips for Writing Amazing Product Descriptions

For e-commerce companies, standing out against the competition is always a challenge. Especially when you consider Amazon and other large online retailers in the mix. While you may not always be able to compete with...

bySusan Guillory

August 26, 2022

3 Business Owners Killing it on LinkedIn (and How You Can, Too)

Social media marketing is something that nearly every business, startup, or entrepreneur feels like they must be doing in order to be successful in the online landscape. While Facebook, Twitter and Instagram are the frontrunners, there are...

byChelsea Baldwin

August 16, 2022

The Stealth Mode Startup: What We Learned, What We’d Change and Why We Succeeded, Part 2

At Lumos, we raised $30 million in funding in 18 months. No one knew until they knew–and they all found out on launch day. The best part? Our launch was successful. In Part 1, we...

byAndrej Safundzic

July 27, 2022

Create Brand Loyalty and Acquire Lifetime Customers in 3 Steps

Building a high level of customer participation into your brand’s DNA will reap long-term rewards. There is no better time to think about how you want to set your company up for successful brand-customer relationships...

byNorty Cohen

June 8, 2022

The 4 Essential Factors That Make a Good Business Pitch

The following is excerpted from "Brag Better: Master the Art of Fearless Self-Promotion" by Meredith Fineman, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright ©...

byMeredith Fineman

May 12, 2022

Next Time You Think the Cards Are Stacked Against You, Think of Sarah Breedlove

The following is reprinted from "Platform: The Art and Science of Personal Branding" Copyright (c) 2019 by Cynthia Johnson. Published by Lorena Jones Books, an imprint of Penguin Random House LLC. Sarah Breedlove is considered...

byCynthia Johnson

February 22, 2022

21 Ways to Grow Your New Business Online

If you’re not growing your business online in the current climate, you will likely leave a lot of money on the table. As 2021 begins, we’re witnessing a fast-changing landscape. Due to the COVID-19 pandemic,...

byJo Barnes

December 7, 2021

9 Steps for Building Your Brand on Social Media for Respect, Recognition, Results and Revenue

When you’re first starting out and trying to spread the word about your product or service, social media is one of the most important tools you’ll have at your disposal. If used correctly, social media...

byRobert Moment

December 1, 2021

Business Awards: A Guide to Selecting an Award and Crafting a Winning Submission

Securing third-party recognition and validation of your efforts and achievements through business awards can be very valuable in helping establish credibility and a positive reputation for your business. If you’re interested in trying to win...

byAmanda Triest

September 20, 2021

The Perfect Side Hustle: Amplify Your Strengths and Sharpen Your Skills

The perfect side hustle fuses passion, expertise and a prototyping mindset. Hustling comes naturally to entrepreneurs, and during the pandemic, it has become even more essential to get out there and make a buck. To...

byJonathan Littman and Susanna Camp

September 15, 2021

Why You Need a Business Mentor (and Where You Can Find One)

Mattie Mae Larson has a growing business in Hawaii turning trash into treasure. Her company, Upcycle Hawaii, creates wallets, zipper pouches, bookmarks, beach totes and a plethora of other products. All of Upcycle Hawaii’s items...

byGerri Detweiler

August 3, 2021

3 Detroit Entrepreneurs Share Keys to Success on StartupNation Radio

On this week's episode of StartupNation Radio, Jeff talks to three Detroit entrepreneurs: Brad Baxter and Jacob Zuppke of AutoPets and Doug Schwartz of Detroit Wick and Trip Wipes. StartupNation exclusive discounts and savings on...

byStartupNation

July 31, 2021

This Franchisee Shares How to Survive and Thrive During Tough Times

The year 2020 will always be synonymous with words like “tragic,” “traumatic” and “tough.” For Mosquito Authority® franchise owner B.J. Bacha, it was certainly challenging, but it was also a year when being involved in...

byChris Buitron

July 18, 2021

3 Food Entrepreneurs Reveal Their Ingredients for Success on StartupNation Radio

On today's food-themed episode of StartupNation Radio, Jeff talks to food entrepreneurs Jessica Harold and Patrick Hingst of Kookys N Cream and chef Laura Romito of High 5 Salts with Benefits. StartupNation exclusive discounts and...

byStartupNation

July 17, 2021

4 Entrepreneurs Share How Passion Led Them to Travel Business on StartupNation Radio

On today's travel-themed episode of StartupNation Radio, Jeff talks to KT Maviglia-Morgan and Jordan Morgan of On Arrival - The Traveler’s Podcast, Sally Bunnell of NaviSavi and Andrea Schubiner of Wanderful Journeys. StartupNation exclusive discounts...

byStartupNation

June 26, 2021

Learn How to Run a Successful Franchise on StartupNation Radio

On today's franchise-themed episode of StartupNation Radio, Jeff is joined by co-host Chris McCuiston of Goldfish Swim School and two featured guests: Dr. Mary Mason of Little Medical School and Manish Vakil of Tumbles Kids'...

byStartupNation

June 19, 2021

These 2 Founders Share Their Inspirational Business Journeys on StartupNation Radio

On today's episode of StartupNation Radio, Jeff interviews two entrepreneurs with Michigan-based businesses: Ali Rose VanOverbeke of Genusee and Zach Berg of Mongers’ Provisions. StartupNation exclusive discounts and savings on Dell products and accessories: Learn...

byStartupNation

May 22, 2021

Clubhouse Explained and 4 Reasons Why Entrepreneurs Should Find an Invite

When you think about social media, what comes to mind first? It’s likely that Facebook, Twitter, Instagram and LinkedIn are your first thoughts. Perhaps you also thought about TikTok, Pinterest, YouTube or Reddit. It’s hard...

byAmanda Triest

May 10, 2021