Craig of Craigslist… visionary or listener?

Latest posts by Rich Sloan (see all)

We had a great hour with Craig Newmark, founder of Craigslist this weekend, unearthing the seeds of his success and giving you access to him through our call-in radio program.

It was a great hour for us, and Craig loved the variety of calls and the opportunity to share his wisdom.

During the program, we highlighted some of Craigslist’s amazing achievements, like billions of page views each month (yes "billions" with a "b"), and Craig’s personal achievements, such as being named in 2005 as one of Time Magazine’s 100 Most Influential People in the World. (subscription required to view link)

And we started referring to him on the air as a "visionary." Each time we said it, he deflected the compliment and put the spotlight on his 20-person team or on his millions of website users who’ve driven his incredible success.

Over the course of the hour, it was clear that Craig wanted to make this point: It isn’t so much about being a "great visionary," but instead it’s about being a great listener — to serve the customer’s needs.

And as we talked, it rang true — if we all just totally tune in to what our customers are seeking and respond by delivering what they want, then, well, the possibilities are many!

It’s such a simple concept, but one that’s so easy to overlook.

And there’s one very cool benefit once you start to truly listen: It kind of takes the pressure off of each of us who feels the intense pressure to be "brilliant." If we can just be diligent listeners (and react accordingly), we should each be sitting pretty — genius is optional!

Previous Article

The Super Bowl creates unique business opportunities

Next Article

Business startup advice: Be attentive to your customer

Related Posts
Read More

WJR Business Beat: The Customer Is King (Episode 412)

On today's Business Beat, Jeff Sloan tells small businesses what they need to do to keep customers happy. Tune in below to learn more about the Raydiant survey results on what consumers want:     Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of...
Read More

9 Signs Your Business Needs Rebranding

When you've run a business for quite some time, it can be tempting to update the look and feel of your visual brand identity because you believe it’s the same-old-same-old. By rebranding, you might think that it can freshen your business and even give it a new life. But rebranding isn’t for always necessary. It’s...
Read More

The Fear of Commitment: Why ‘No Obligation’ Is Music to Your Customers’ Ears

We live in a world with endless options and opportunities: where to live, where to eat, where to travel. Things to do, things to see… …Things to buy.  With so many options (and many at their fingertips), why would customers want to commit to something? They wouldn’t. And often don’t. After all, having too many...
home-based businesses
Read More

The Value of Home-Based Businesses to Economic Recovery

The challenge of America’s economic recovery, in the wake of the COVID-19 pandemic, is to spread it to every community – and especially those that have been historically excluded. The key to meeting that challenge is to appreciate the civic and economic value of an overlooked resource: home-based businesses. There are about 16 million home-based...