Browsing Tag

how to market your business

8 posts
Marketing and branding
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Marketing and Branding: How to Be Smart, Agile and Fast

You’ve spent invaluable hours developing your core product. You’ve hired people you’re extremely confident with, and you’re confident in the value of your offering to the consumer—so confident you stake everything on it. But your business flops. What happened? The big blunder, the mistake that can sink a business, is a failure to adapt. Today’s...
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30 Ways to Make Your Business Stand Out From the Crowd

Let's face it, starting a business can be very easy, but staying in business can be very difficult given that our customers have too many choices on where to spend their hard-earned cash.  So the question I posed to small business owners was "How do you make your business stand out from the crowd so...
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When is Bragging a Good Thing?

This was the question raised in the StartupNation.com community forum recently. It turns out to be a really good question because that forum topic has risen to be one of the most popular in the entire community. It seems that the answer to the question is that bragging is always a good thing when done...
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Word of mouth marketing and advertising

Here's how it works. When you especially identify a screaming need for someone, offer a solution as a good will gesture and then come through with flying colors, you'll get talked about. A lot. Example? One of the StartupNation community members, nickname jonese, noticed that we were having a particularly troublesome time with spam in...
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Marketing your small business: Choose your words carefully

When you write an advertisement, whether it's for the newspaper, radio, or internet, you may want to tell people that your product is of high quality; that it's a great value. You want them to know you have integrity. You are devoted to customer service, and you care about them deeply. Right? Wrong! According to...
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Craig of Craigslist… visionary or listener?

We had a great hour with Craig Newmark, founder of Craigslist this weekend, unearthing the seeds of his success and giving you access to him through our call-in radio program. It was a great hour for us, and Craig loved the variety of calls and the opportunity to share his wisdom. During the program, we...
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A Dish To Pass

At this time of year, you might bake cookies, or make Aunty Betty's Crab Dip to take to a gathering. I've been considering the significance of the dish we choose to pass. When you taste something really good, you remember who brought it. You might even ask for the recipe. Back to business: What you...