Can you overstep the line to cut through the clutter and market your product?

From Joan Isabella, StartupNation Radio consultant

This weekend, I came across two marketing concepts that made me ask the question WHAT ARE THESE PEOPLE THINKING?!?!?!. The first was in an article in the Detroit Free Press and it talked about a new energy drink called "Cocaine". The spokesperson for the company said, "It’s a fun name." I don’t know about you, but I know people whose lives were ruined by cocaine and I don’t want to have a product in my home that glorifies the drug.

I was on a plane and started to read the airline magazine. In it was an ad for a seminar on the art of negotiation. It was an expensive pull out print with a cover page announcing "It’s like steroids for your career." As far as I know, steroids are a bad idea unless you have poison ivy or your doc prescribes them for inflammation.

I’m still thinking about the Quiznos commercial with the little rat-like characters. I didn’t know what Quiznos was before them, but I had no desire to eat food promoted by little rats either. Now, over a year later, I still remember the spot every time I see a Quiznos. My husband and son still sing the song the rats sang in the commercial. And I even ate there once at their behest.

So, I ask you–are these commercials a success? They may cut through the clutter. But will you use products that remind you of rodents, or glorify drugs.

What do you think?

Total
0
Shares
Previous Article

Bringing an Outsider into Your Family Business

Next Article

Win Prize Package in StartupNation ’10 Step Challenge’

Related Posts
wjr business beat
Read More

WJR Business Beat: Shopify Jump-Starts Starting A Business (Episode 328)

On today's Business Beat, Jeff talks about Shopify, a one-stop shop of resources for people who want to start a business. Tune in to the Business Beat, below, to learn how this subscription-based software can help you set up an online store and sell your products.   Tune in to News/Talk 760 AM WJR weekday...
top Detroit startups
Read More

Top Detroit Startups and Tech Companies to Watch in 2022

Michigan is now the state with the highest growth in VC investment. Now many Detroit startups are on the fast track to growth. Whether it’s new funding, expansions or IPOs, it’s been an eventful year in Detroit startups. Next year is looking even better. Here are the top Detroit startups and tech companies to watch in...
startup success
Read More

How to Achieve Startup Success from Day 1

The decision to take the leap into starting your own business is never an easy one, regardless of your experience or industry. But as venture capital (VC) firms grow, with the average seed deal growing from $1.7 million to $4.6 million in the last decade, more and more people are breaking into the startup ecosystem....
HTTPS
Read More

The Impact of SSL and HTTPS on a Website’s SEO

In today's time, maintaining the security of your website is one of the most important ways to boost SEO and conversions. This also comes after Google announced its intentions to build a more secure internet platform for users. To stay on top of Google's list and rank high, marketers need to ensure that their site...