Browsing Tag

advertising your business

7 posts
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Graffiti: From Illegal to Hired

Artists, Open for Business: How Graffiti Went From Illegal to Hired There was a time when graffiti was an eyesore you’d want to scrub off. Now it’s a way to attract eyeballs to your business. CNN News reports on a trend in South America that’s made its way up north as an advertising vehicle for...
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Advertising Funds – Part II

Last week I posted a short opinion discussing advertising funds and the benefits and drawbacks associated with them (as it relates to franchises, specifically). One of my responses asked about a start-up franchise vs. a more established brand and it sparked me to pull some information from our research. We've polled over 40,000 franchisees from...
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Advertising funds for franchises – benefits and drawbacks

As part of many franchise agreements, franchisors require franchisees to contribute to an advertising fund. Sometimes these funds are national (i.e. McDonald's) and others are regional ... the deciding factor 99% of the time is the number of units a franchise has and if it makes sense for a national reach vs. a more targeted...
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Word of mouth marketing and advertising

Here's how it works. When you especially identify a screaming need for someone, offer a solution as a good will gesture and then come through with flying colors, you'll get talked about. A lot. Example? One of the StartupNation community members, nickname jonese, noticed that we were having a particularly troublesome time with spam in...
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Marketing your small business: Choose your words carefully

When you write an advertisement, whether it's for the newspaper, radio, or internet, you may want to tell people that your product is of high quality; that it's a great value. You want them to know you have integrity. You are devoted to customer service, and you care about them deeply. Right? Wrong! According to...