advertising your business Archives

WJR Business Beat with Jeff Sloan: 3 Companies Now Get 50% of All U.S. Ad Spend (Episode 264)

On today's Business Beat, Jeff discusses how three companies alone receive half of all U.S. ad spend: Google, Facebook and Amazon. Tune in to the Business Beat, below, to learn more about how Google, Facebook...

byStartupNation

July 26, 2021

Graffiti: From Illegal to Hired

Artists, Open for Business: How Graffiti Went From Illegal to Hired There was a time when graffiti was an eyesore you’d want to scrub off. Now it’s a way to attract eyeballs to your business....

byBusiness.com - Editorial Staff

April 10, 2015

Advertising Funds – Part II

Last week I posted a short opinion discussing advertising funds and the benefits and drawbacks associated with them (as it relates to franchises, specifically). One of my responses asked about a start-up franchise vs. a...

byJack Burris

July 16, 2007

Advertising funds for franchises – benefits and drawbacks

As part of many franchise agreements, franchisors require franchisees to contribute to an advertising fund. Sometimes these funds are national (i.e. McDonald's) and others are regional ... the deciding factor 99% of the time is...

byJack Burris

July 11, 2007

Can you overstep the line to cut through the clutter and market your product?

From Joan Isabella, StartupNation Radio consultant This weekend, I came across two marketing concepts that made me ask the question WHAT ARE THESE PEOPLE THINKING?!?!?!. The first was in an article in the Detroit Free...

byJoan Isabella

October 10, 2006

Word of mouth marketing and advertising

Here's how it works. When you especially identify a screaming need for someone, offer a solution as a good will gesture and then come through with flying colors, you'll get talked about. A lot. Example?...

byJoel Welsh

July 12, 2006

Marketing your small business: Choose your words carefully

When you write an advertisement, whether it's for the newspaper, radio, or internet, you may want to tell people that your product is of high quality; that it's a great value. You want them to...

byJoan Isabella

June 12, 2006