Graffiti: From Illegal to Hired
10 Apr 2015
Artists, Open for Business: How Graffiti Went From Illegal to Hired There was a time when graffiti was an eyesore you’d want to scrub off. Now it’s a way to...Read More
Advertising Funds – Part II
16 Jul 2007
Last week I posted a short opinion discussing advertising funds and the benefits and drawbacks associated with them (as it relates to franchises, specifically). One of my responses asked about...Read More
Advertising funds for franchises – benefits and drawbacks
11 Jul 2007
As part of many franchise agreements, franchisors require franchisees to contribute to an advertising fund. Sometimes these funds are national (i.e. McDonald's) and others are regional … the deciding factor...Read More
Can you overstep the line to cut through the clutter and market your product?
10 Oct 2006
From Joan Isabella, StartupNation Radio consultant This weekend, I came across two marketing concepts that made me ask the question WHAT ARE THESE PEOPLE THINKING?!?!?!. The first was in an...Read More
Word of mouth marketing and advertising
12 Jul 2006
Here’s how it works. When you especially identify a screaming need for someone, offer a solution as a good will gesture and then come through with flying colors, you’ll get...Read More
Marketing your small business: Choose your words carefully
12 Jun 2006
When you write an advertisement, whether it’s for the newspaper, radio, or internet, you may want to tell people that your product is of high quality; that it’s a great...Read More
